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Advertising : planning, implementation, and control /

Nylen, David W.

Advertising : planning, implementation, and control / David W. Nylen. - 4th ed. - Cincinnati, Ohio : South-Western Pub., c1993. - xiii, 754p. : col. ill. ; 23 c

Glossary : p. 721 - 737.

ISBN: 0538809183

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823.0 / N98 1993

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