Basic marketing : a managerial approach /
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Pascale G. Quester. - 2nd Australian ed. - Sydney, Australia : Irwin, c1997. - xiii, 768p. : col. ill. ; 25 c
Glossary : p. 742 - 753. Includes index.
0256198519
Marketing--Australia.
Marketing--New Zealand.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Pascale G. Quester. - 2nd Australian ed. - Sydney, Australia : Irwin, c1997. - xiii, 768p. : col. ill. ; 25 c
Glossary : p. 742 - 753. Includes index.
0256198519
Marketing--Australia.
Marketing--New Zealand.