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Basic marketing : (Record no. 23427)

MARC details
000 -LEADER
fixed length control field	00665nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20201029161510.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	080317s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256198519
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name	McCarthy, E. Jerome
245 10 - TITLE STATEMENT
Title	Basic marketing :
Remainder of title	a managerial approach /
Statement of responsibility, etc.	E. Jerome McCarthy, William D. Perreault, Pascale G. Quester.
250 ## - EDITION STATEMENT
Edition statement	2nd Australian ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Sydney, Australia :
Name of publisher, distributor, etc.	Irwin,
Date of publication, distribution, etc.	c1997.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 768p. : col. ill. ; 25 c
500 ## - GENERAL NOTE
General note	Glossary : p. 742 - 753. Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Australia.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	New Zealand.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Perreault, William D.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Quester, Pascale G.

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Serial Enumeration / chronology	Inventory number	Total Checkouts	Total Renewals	Barcode	Date last seen	Price effective from	Koha item type	Public note
							Room Use Section	10/29/2020	Donated by Ohio State Univ	HF5415.13	M19		1997	40436	10/29/2020	10/29/2020	Books	apd