Marketing research /
Parasuraman, A.
Marketing research / A. Parasuraman. - 2nd ed. - Reading, Mass. : Addison-Wesley, c1991. - xiv, 898p. : ill. ; 23 cm.
Glossary : p. 872 - 886. Includes index.
0201502828
Marketing research.
Marketing research / A. Parasuraman. - 2nd ed. - Reading, Mass. : Addison-Wesley, c1991. - xiv, 898p. : ill. ; 23 cm.
Glossary : p. 872 - 886. Includes index.
0201502828
Marketing research.