Contemporary marketing /
Contemporary marketing /
- Hinsdale, Ill. : Dryden Press, 2001
- v, : illustrations ; 28 cm.
Published: Fort Worth, Tex. : Harcourth College Publishers, 2001- ; Mason, Ohio : South-Western. Latest issue consulted : 2009 ed. Vols. for 1974-<1977> have companion publication : Study guide to Boone/Kurtz Contemporary marketing. Vol. for 1977 issued is also in expanded form as: Foundations of marketing, [1st ed.]. Vols for 1977-<1983> have companion publication : Cases for analysis in marketing. Vols. for <11th ed.> have CD-ROM.
Marketing
HF5410 / C66 2001
Published: Fort Worth, Tex. : Harcourth College Publishers, 2001- ; Mason, Ohio : South-Western. Latest issue consulted : 2009 ed. Vols. for 1974-<1977> have companion publication : Study guide to Boone/Kurtz Contemporary marketing. Vol. for 1977 issued is also in expanded form as: Foundations of marketing, [1st ed.]. Vols for 1977-<1983> have companion publication : Cases for analysis in marketing. Vols. for <11th ed.> have CD-ROM.
Marketing
HF5410 / C66 2001