Contemporary advertising /
Bovee, Courtland L.
Contemporary advertising / Courtland L. Bovee, William F. Arens. - 4th ed. - Homewood, Ill : Richard D. Irwin, c1992. - xxxi, 718p. : col. ill. ; 28 cm.
Glossary : p. G1 - G22.
Includes index.
025609196x
Advertising
HF5821 / B66 1992
Contemporary advertising / Courtland L. Bovee, William F. Arens. - 4th ed. - Homewood, Ill : Richard D. Irwin, c1992. - xxxi, 718p. : col. ill. ; 28 cm.
Glossary : p. G1 - G22.
Includes index.
025609196x
Advertising
HF5821 / B66 1992