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Marketing strategy : planning and implementation /

Walker, Orville C.

Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche. - Boston : Irwin, c1992. - xxiv, 503p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 025609005x

Subjects--Topical Terms:
Marketing--Management.

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