Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche.

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Material type: Text

TextPublication details: Boston : Irwin, c1992.Description: xxiv, 503p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20071123			HF5415.13	Available	apd		42304

Includes bibliographical references and index.