Managing services marketing : text and readings /
Bateson, John E. S.
Managing services marketing : text and readings / John E. G. Bateson. - Fort Worth : Dryden Press, c1995. - xvii, 679p. : ill. ; 26 cm.
Includes bibliographical references and index.
0030986664
Service industries--Marketing--Management.
Managing services marketing : text and readings / John E. G. Bateson. - Fort Worth : Dryden Press, c1995. - xvii, 679p. : ill. ; 26 cm.
Includes bibliographical references and index.
0030986664
Service industries--Marketing--Management.