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Managing services marketing : text and readings / John E. G. Bateson.
Material type:
TextPublication details: Fort Worth : Dryden Press, c1995.Description: xvii, 679p. : ill. ; 26 cmISBN: - 0030986664
| Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books
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Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HD9980.5 | Available | apd | 59340 |
Includes bibliographical references and index.