Basic marketing : a global managerial approach /
Perreault, William D.
Basic marketing : a global managerial approach / William D. Perreault and E. Jerome McCarthy. - 15th ed. - Boston : McGraw-Hill, c2005. - xLi, 793p. : col. ill. ; 23 cm
Glossary : p. G1 - G2.
Includes bibliographical references and index.
0072525231
Marketing management
HF5415.13 / P43 2005
Basic marketing : a global managerial approach / William D. Perreault and E. Jerome McCarthy. - 15th ed. - Boston : McGraw-Hill, c2005. - xLi, 793p. : col. ill. ; 23 cm
Glossary : p. G1 - G2.
Includes bibliographical references and index.
0072525231
Marketing management
HF5415.13 / P43 2005