Applying communication theory for professional life : a practical introduction /
Dainton, Marianne
Applying communication theory for professional life : a practical introduction / Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University. - Fourth edition. - Thousand Oaks, California : SAGE Publications, c2019. - xv, 272 pages : illustrations ; 23 cm
Includes bibliographical references (pages 249-267) and index.
Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.
"Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings."--Back cover.
9781506315478 (pbk. : alk paper)
2017039906
Communication--Philosophy
P90 / D14 2019
Applying communication theory for professional life : a practical introduction / Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University. - Fourth edition. - Thousand Oaks, California : SAGE Publications, c2019. - xv, 272 pages : illustrations ; 23 cm
Includes bibliographical references (pages 249-267) and index.
Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.
"Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings."--Back cover.
9781506315478 (pbk. : alk paper)
2017039906
Communication--Philosophy
P90 / D14 2019