Retailing management /
Levy, Michael
Retailing management / Michael Levy, Barton A. Weitz, Dhruv Grewal. - Ninth edition. - New York, NY : McGraw-Hill Education, c2014. - xxxiii, 670 pages : color illustrations, color maps ; 29 cm.
Includes bibliographical references (pages 622-644) and indexes
Part 1. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- Part 2. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Part 3. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Part 4. Store management -- Managing the store -- Store layout, design and visual merchandising -- Customer service -- Appendix. Starting your own retail business -- Part 5. Cases.
9781259060663 1259060667
Retail trade--Management
HF5429 / L57 2014
Retailing management / Michael Levy, Barton A. Weitz, Dhruv Grewal. - Ninth edition. - New York, NY : McGraw-Hill Education, c2014. - xxxiii, 670 pages : color illustrations, color maps ; 29 cm.
Includes bibliographical references (pages 622-644) and indexes
Part 1. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- Part 2. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Part 3. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Part 4. Store management -- Managing the store -- Store layout, design and visual merchandising -- Customer service -- Appendix. Starting your own retail business -- Part 5. Cases.
9781259060663 1259060667
Retail trade--Management
HF5429 / L57 2014