Marketing in Asia /
Kerin, Roger A.
Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius. - Second edition. Asia Global edition. - New York : McGraw-Hill Education, c2013. - lvi, 822 pages : illustrations ; 28 cm
"Printed in the Philippines."--Copyright page.
Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process.
9789814626040 981462604X
Marketing--Asia
HF5415.12 / K45 2013
Marketing in Asia / Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius. - Second edition. Asia Global edition. - New York : McGraw-Hill Education, c2013. - lvi, 822 pages : illustrations ; 28 cm
"Printed in the Philippines."--Copyright page.
Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process.
9789814626040 981462604X
Marketing--Asia
HF5415.12 / K45 2013