Marketing in Asia / (Record no. 34194)
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000 -LEADER | |
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fixed length control field | 01516nam a22003497a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240416101101.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210810b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789814626040 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 981462604X |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CvSU Main Campus Library |
Description conventions | rda |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.12 |
Item number | K45 2013 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kerin, Roger A. |
9 (RLIN) | 4702 |
Relator term | author |
245 ## - TITLE STATEMENT | |
Title | Marketing in Asia / |
Statement of responsibility, etc. | Roger A. Kerin, Lau Geok Theng, Steven W. Hartley, William Rudelius. |
250 ## - EDITION STATEMENT | |
Edition statement | Second edition. |
250 ## - EDITION STATEMENT | |
Edition statement | Asia Global edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | McGraw-Hill Education, |
Date of publication, distribution, etc. | c2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | lvi, 822 pages : |
Other physical details | illustrations ; |
Dimensions | 28 cm |
336 ## - CONTENT TYPE | |
Source | rdacontent |
Content type term | text |
337 ## - MEDIA TYPE | |
Source | rdamedia |
Media type term | unmediated |
338 ## - CARRIER TYPE | |
Source | rdacarrier |
Carrier type term | volume |
500 ## - GENERAL NOTE | |
General note | "Printed in the Philippines."--Copyright page. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part 1 Initiating the marketing process -- Part 2 Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4 Satisfying marketing opportunities -- Part 5 Managing the marketing process. |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
Source of acquisition | Fund 164 |
Vendor | C & E Publishing, Inc. |
Method of acquisition | Purchased |
Date of acquisition | 06/24/2019 |
Accession number | 77215 |
Owner | NEJ |
Purchase price | PHP 808.00 |
Extent | copy 1 |
PO No. | 2019-06-482 |
ICS or PAR No. | 2019-1-0390 |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
Source of acquisition | Fund 164 |
Vendor | C & E Publishing, Inc. |
Method of acquisition | Purchased |
Date of acquisition | 06/24/2019 |
Accession number | 77216 |
Owner | NEJ |
Purchase price | PHP 808.00 |
Extent | copy 2 |
PO No. | 2019-06-482 |
ICS or PAR No. | 2019-1-0390 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 366 |
Topical term or geographic name entry element | Marketing |
Geographic subdivision | Asia |
700 ## - ADDED ENTRY--PERSONAL NAME | |
9 (RLIN) | 9501 |
Personal name | Theng, Lau Geok |
Relator term | author |
700 ## - ADDED ENTRY--PERSONAL NAME | |
9 (RLIN) | 9502 |
Personal name | Hartley, Steven W. |
Relator term | author |
700 ## - ADDED ENTRY--PERSONAL NAME | |
9 (RLIN) | 9503 |
Personal name | Rudelius, William |
Relator term | author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Filipiniana Section | 06/24/2019 | Fund 164 | F RUS | 808.00 | HF5415.12 K45 2013 | 00078300 | 08/10/2021 | c1 | 08/10/2021 | Books | 77215 | |||
Library of Congress Classification | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Filipiniana Section | 06/24/2019 | Fund 164 | FIL | 808.00 | FIL HF5415.12 A8M34 2013 | 00078301 | 08/10/2021 | c2 | 08/10/2021 | Books | 77216 |