Consumer behavior in the 21st century /
Hoyer, Wayne D.
Consumer behavior in the 21st century / Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters. - Second edition. Philippine edition. - Pasig City : Cengage Learning Asia, c2013. - 458 pages : illustrations ; 25 cm
"This edition is reprinted with license from South-Western, a part of Cengage Learning."--Copyright page. "Printed in the Philippines by ESP Printers, Inc."--Copyright page.
Includes bibliographical references and index.
Part 1 An Introduction to Consumer Behavior -- Understanding consumer behavior -- Developing information about consumer behavior -- Part 2 The Psychological Core -- Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Part 3 The Process of making decisions -- Problem recognition and information search -- Judgment and decision making based on high effort -- Judgment and decision making based on low effort -- Post-decision processes -- Part 4 The Consumer's culture -- Social influence on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- Part 5 Consumer Behavior Outcomes and Issues -- Innovations: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics, and social responsibility in today's consumer society.
9789814441414 9814441414
Consumer behavior
Consumers
HF5415.32 / H85 2013
Consumer behavior in the 21st century / Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters. - Second edition. Philippine edition. - Pasig City : Cengage Learning Asia, c2013. - 458 pages : illustrations ; 25 cm
"This edition is reprinted with license from South-Western, a part of Cengage Learning."--Copyright page. "Printed in the Philippines by ESP Printers, Inc."--Copyright page.
Includes bibliographical references and index.
Part 1 An Introduction to Consumer Behavior -- Understanding consumer behavior -- Developing information about consumer behavior -- Part 2 The Psychological Core -- Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Part 3 The Process of making decisions -- Problem recognition and information search -- Judgment and decision making based on high effort -- Judgment and decision making based on low effort -- Post-decision processes -- Part 4 The Consumer's culture -- Social influence on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- Part 5 Consumer Behavior Outcomes and Issues -- Innovations: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics, and social responsibility in today's consumer society.
9789814441414 9814441414
Consumer behavior
Consumers
HF5415.32 / H85 2013