Transnational management : text, cases, and readings in cross-border management /
Bartlett, Christopher A.
Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, Paul W. Beamish. - Seventh edition - Singapore : McGraw Hill Education, c2014. - xxii, 710 pages : illustrations ; 23 cm
Includes index.
Part 1 The strategic imperatives -- Expanding abroad: motivations, means, and mentalities -- Understanding the international context: responding to conflicting environmental forces -- Developing transnational strategies: building of layers of competitive advantage -- Part 2 The organizational challenge -- Developing a transnational organization, responsiveness, and flexibility -- Creating worldwide innovation and learning: exploiting cross-border knowledge management -- Engaging in cross-border collaboration: managing across corporate boundaries -- Part 3 The managerial implication -- Implementing the strategy: building multidimensional capabilities -- The future of the transnational: an evolving global role.
"Transnational Management represents a unique focus on strategy development, organizational capabilities, and management challenges for operating the global economy. The frameworks, concepts, and practical examples included are topical, relevant, and of importance to practitioners working in today's global business environment."--Back cover
9781259253768 (paperback)
International business enterprises--Management
HD62.4 / B28 2014
Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, Paul W. Beamish. - Seventh edition - Singapore : McGraw Hill Education, c2014. - xxii, 710 pages : illustrations ; 23 cm
Includes index.
Part 1 The strategic imperatives -- Expanding abroad: motivations, means, and mentalities -- Understanding the international context: responding to conflicting environmental forces -- Developing transnational strategies: building of layers of competitive advantage -- Part 2 The organizational challenge -- Developing a transnational organization, responsiveness, and flexibility -- Creating worldwide innovation and learning: exploiting cross-border knowledge management -- Engaging in cross-border collaboration: managing across corporate boundaries -- Part 3 The managerial implication -- Implementing the strategy: building multidimensional capabilities -- The future of the transnational: an evolving global role.
"Transnational Management represents a unique focus on strategy development, organizational capabilities, and management challenges for operating the global economy. The frameworks, concepts, and practical examples included are topical, relevant, and of importance to practitioners working in today's global business environment."--Back cover
9781259253768 (paperback)
International business enterprises--Management
HD62.4 / B28 2014