Future trends in the hospitality and tourism marketing and management /
Arjona, Merly Fiscal
Future trends in the hospitality and tourism marketing and management / by Merly Fiscal Arjona. - Ashland : Society Publishing, 2020, c2021 - 1 online resource (265, pages) : color illustrations.
https://portal.igpublish.com/iglibrary/ is required to read this e-book.
Include index
1. Introduction to tourism and hospitality marketing management -- 2. Trends shaping future of hospitality and tourism industry -- 3. Impact of globalization on marketing and management -- 4. Growing demand for staff training and development -- 5. Social media impact on tourism management -- 6. Challenges of tourism marketing -- 7. Role of technology in hospitality marketing -- 8. Management of hospitality and tourism industry for sustainable future
Future Trends In The Hospitality And Tourism Marketing And Management, is a book that takes the readers through the various trends that the experts expect to be there in the hospitality industry in the upcoming future and also informs them about the various ways in which these trends can be managed to provide better results. It states the ways in which these trends will impact the tourism industry and how the professionals can study them to utilize them to their best interests and profits.
9781774076453 (e-book)
Hospitality industry--Management
Hospitality industry--Marketing
Tourism management
Tourism--Marketing
TX911.3 / M3Ar4 2021
Future trends in the hospitality and tourism marketing and management / by Merly Fiscal Arjona. - Ashland : Society Publishing, 2020, c2021 - 1 online resource (265, pages) : color illustrations.
https://portal.igpublish.com/iglibrary/ is required to read this e-book.
Include index
1. Introduction to tourism and hospitality marketing management -- 2. Trends shaping future of hospitality and tourism industry -- 3. Impact of globalization on marketing and management -- 4. Growing demand for staff training and development -- 5. Social media impact on tourism management -- 6. Challenges of tourism marketing -- 7. Role of technology in hospitality marketing -- 8. Management of hospitality and tourism industry for sustainable future
Future Trends In The Hospitality And Tourism Marketing And Management, is a book that takes the readers through the various trends that the experts expect to be there in the hospitality industry in the upcoming future and also informs them about the various ways in which these trends can be managed to provide better results. It states the ways in which these trends will impact the tourism industry and how the professionals can study them to utilize them to their best interests and profits.
9781774076453 (e-book)
Hospitality industry--Management
Hospitality industry--Marketing
Tourism management
Tourism--Marketing
TX911.3 / M3Ar4 2021