Future trends in the hospitality and tourism marketing and management / by Merly Fiscal Arjona.
Material type:
Computer fileLanguage: English Publication details: Ashland : Society Publishing, 2020, c2021Description: 1 online resource (265, pages) : color illustrationsContent type: - text
- computer
- online resource
- 9781774076453 (e-book)
- TX911.3 M3Ar4 2021
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Online E-Books
|
Ladislao N. Diwa Memorial Library Multimedia Section | Non-fiction | OEBP TX911.3 M3Ar4 2020 (Browse shelf(Opens below)) | Available | PAV | OEBP000310 | ||
Compact Discs
|
Ladislao N. Diwa Memorial Library Multimedia Section | Non-fiction | EB TX911.3 M3Ar4 2020 (Browse shelf(Opens below)) | Room use only | PAV | EB000310 |
https://portal.igpublish.com/iglibrary/ is required to read this e-book.
Include index
1. Introduction to tourism and hospitality marketing management -- 2. Trends shaping future of hospitality and tourism industry -- 3. Impact of globalization on marketing and management -- 4. Growing demand for staff training and development -- 5. Social media impact on tourism management -- 6. Challenges of tourism marketing -- 7. Role of technology in hospitality marketing -- 8. Management of hospitality and tourism industry for sustainable future
Future Trends In The Hospitality And Tourism Marketing And Management, is a book that takes the readers through the various trends that the experts expect to be there in the hospitality industry in the upcoming future and also informs them about the various ways in which these trends can be managed to provide better results. It states the ways in which these trends will impact the tourism industry and how the professionals can study them to utilize them to their best interests and profits.
Fund 164 CE-Logic Purchased April 14, 2022 OEBP000310 Carmona Campus PHP No price 0000 0000