Online customer reviews and quality improvement of online businesses in selected areas of Cavite /
Gacita, Hazel Ann S.
Online customer reviews and quality improvement of online businesses in selected areas of Cavite / by Hazel Ann S. Gacita, Lyka R. Olila, and Apple B. Sumalinog. - Indang, Cavite : Cavite State University- Main Campus, 2022 - xvii, 116 pages : illustrations ; 28 cm.
Thesis (Bachelor of Science in Business Management major in Operations Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS) Department of Management. College of Economics, Management, and Development Studies (CEMDS) Department of Management.
GACITA, HAZEL ANN S., OLILA, LYKA R., and SUMALINOG, APPLE B. Online Customers Reviews and Quality Improvement of Online Businesses in Selected Areas of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Operations Management. Cavite State University, Indang, Cavite. August 2022. Adviser: Ms. Patricia Sullano.
Nowadays people in the modern world are more inclined to technologies. Everything is already based on technology. Purchasing products and services are also online. Online businesses are more prevalent. It appears that online customer reviews have a great way to capture consumer attention and increase sales. The importance of online customer reviews is immense because they are highly helpful to most consumers, and they are also responsible for securing once online visibility in search rankings. Furthermore, as their importance increases and more competitors encourage customer reviews, participation will only become more necessary in online businesses in terms of quality improvement.
This study investigated and put forward the online reviews and quality improvement of online businesses in selected areas of Cavite. It was designed as a study to determine the participant's socio-demographic information, business profile of the online businesses in selected areas of Cavite in terms of classification of online businesses, type of online businesses (product or service), and length of business operation. Also, this is to determine the level of online customer review ratings of the online businesses in selected areas of Cavite in terms of product review, shipping and handling, and seller service. Lastly, this aimed to determine the quality improvement of the online businesses based on online customer reviews in terms of product improvement, process improvement, and people-based improvement. The study is purely descriptive, and 195 participants participated in this study. Using online survey questionnaires, primary data were acquired. Secondary data sources were also used in this study such as existing articles, journals, research, and e-books.
The level of online customer review ratings of online businesses shows that the seller's service earned a very high rating of stars in the review ratings of online customers. This means that the services of online owners are one of the factors that affect the purchasing decisions of customers by looking at their level of services. The higher its review ratings, the higher the service of selling its online businesses. Therefore, the effects of online customer reviews on the quality of service/product offered by online businesses are explained by the fact that online customer reviews have a very high impact either positively or negatively on the quality of the product/service offered by an online business. In general, online customer reviews have very high effects on an online business to improve its product or services continuously, and to utilize it as a tool to produce high-quality products and services. In addition, people-based improvement plays a big part in improving the quality of a product or service (High Improvement). People are the foundation of progress, and they play a critical role in every business. Its people's contributions could be extremely beneficial in transforming it into a successful business.
Keywords: Online Customer Reviews and Quality Improvement, Online Businesses
E-commerce
Consumer behavior
381.1 / G11 2022
Online customer reviews and quality improvement of online businesses in selected areas of Cavite / by Hazel Ann S. Gacita, Lyka R. Olila, and Apple B. Sumalinog. - Indang, Cavite : Cavite State University- Main Campus, 2022 - xvii, 116 pages : illustrations ; 28 cm.
Thesis (Bachelor of Science in Business Management major in Operations Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS) Department of Management. College of Economics, Management, and Development Studies (CEMDS) Department of Management.
GACITA, HAZEL ANN S., OLILA, LYKA R., and SUMALINOG, APPLE B. Online Customers Reviews and Quality Improvement of Online Businesses in Selected Areas of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Operations Management. Cavite State University, Indang, Cavite. August 2022. Adviser: Ms. Patricia Sullano.
Nowadays people in the modern world are more inclined to technologies. Everything is already based on technology. Purchasing products and services are also online. Online businesses are more prevalent. It appears that online customer reviews have a great way to capture consumer attention and increase sales. The importance of online customer reviews is immense because they are highly helpful to most consumers, and they are also responsible for securing once online visibility in search rankings. Furthermore, as their importance increases and more competitors encourage customer reviews, participation will only become more necessary in online businesses in terms of quality improvement.
This study investigated and put forward the online reviews and quality improvement of online businesses in selected areas of Cavite. It was designed as a study to determine the participant's socio-demographic information, business profile of the online businesses in selected areas of Cavite in terms of classification of online businesses, type of online businesses (product or service), and length of business operation. Also, this is to determine the level of online customer review ratings of the online businesses in selected areas of Cavite in terms of product review, shipping and handling, and seller service. Lastly, this aimed to determine the quality improvement of the online businesses based on online customer reviews in terms of product improvement, process improvement, and people-based improvement. The study is purely descriptive, and 195 participants participated in this study. Using online survey questionnaires, primary data were acquired. Secondary data sources were also used in this study such as existing articles, journals, research, and e-books.
The level of online customer review ratings of online businesses shows that the seller's service earned a very high rating of stars in the review ratings of online customers. This means that the services of online owners are one of the factors that affect the purchasing decisions of customers by looking at their level of services. The higher its review ratings, the higher the service of selling its online businesses. Therefore, the effects of online customer reviews on the quality of service/product offered by online businesses are explained by the fact that online customer reviews have a very high impact either positively or negatively on the quality of the product/service offered by an online business. In general, online customer reviews have very high effects on an online business to improve its product or services continuously, and to utilize it as a tool to produce high-quality products and services. In addition, people-based improvement plays a big part in improving the quality of a product or service (High Improvement). People are the foundation of progress, and they play a critical role in every business. Its people's contributions could be extremely beneficial in transforming it into a successful business.
Keywords: Online Customer Reviews and Quality Improvement, Online Businesses
E-commerce
Consumer behavior
381.1 / G11 2022