Influencer marketing : influence of message credibility on the purchase intention of college students towards gadget /
Dacutanan, Ellouisa Mae V.
Influencer marketing : influence of message credibility on the purchase intention of college students towards gadget / by Ellouisa Mae V. Dacutanan, Julie Ann D. Ibonia, and Reylyn T. Quiom. - Indang, Cavite : Cavite State University- Main Campus, 2022 - xiii, 77 pages : illustrations ; 28 cm.
Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS) - Department of Management. College of Economics, Management and Development Studies (CEMDS) - Department of Management.
Social media--Influencer
Mass media Influence--Purchase intention
Marketing strategies
658.834 / D11 2022
Influencer marketing : influence of message credibility on the purchase intention of college students towards gadget / by Ellouisa Mae V. Dacutanan, Julie Ann D. Ibonia, and Reylyn T. Quiom. - Indang, Cavite : Cavite State University- Main Campus, 2022 - xiii, 77 pages : illustrations ; 28 cm.
Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS) - Department of Management. College of Economics, Management and Development Studies (CEMDS) - Department of Management.
Social media--Influencer
Mass media Influence--Purchase intention
Marketing strategies
658.834 / D11 2022