MARC details
| 000 -LEADER |
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| fixed length control field |
04240nam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221109090805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170510s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
070.4 |
| Item number |
M69 2016 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Misola, Irish D. |
| Relator term |
author |
| 9 (RLIN) |
20962 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Design of promotional materials for Cavite State University's student artistesociety / |
| Statement of responsibility, etc. |
by Irish D. Misola and Janine C. Sangreo. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2016. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 86 pages : |
| Dimensions |
28 cm. |
| Other physical details |
illustrations ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (AB Journalism) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Arts and Science (CAS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
MISOLA, IRISH D. and SANGREO, JANINE C. DESIGN OF PROMOTIONAL MATERIALS FOR CAVITE STATE UNIVERSITY'S STUDENT ARTISTE SOCIETY. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Mrs. Erica Charmane B. Hernandez. <br/><br/> This study was conducted to design promotional materials for Cavite State University's Student Artiste Society (St.Ar.S.). Specifically, it aimed to: determine the materials that can be designed to promote Cavite State University's St.Ar.S; determine the factors in designing promotional materials such as tarpaulin, flyers and posters; and identify the effectiveness of the design in terms of its content and layout to selected students of Cavite State University Main Campus. Descriptive method of research and two sets of survey questionnaire were used in the study. The first set used convenience sampling technique to conduct the pre-survey to selected 40 students, taken from the ten percent of the 391 total number of participants, in each of the nine colleges of the main campus. The benchmark survey questionnaire included questions to determine the affordable to be used in promoting an organization, and the perception of selected students about the content and layout of the design of promotional materials for Cavite State University's Student Artiste Society. The second set of questionnaire also used convenience sampling to 391 participants from Cavite State University Main Campus. The questionnaire included questions that determine the effectiveness of the design in terms of its content and layout as perceived by the selected students. Frequency, percentage, mean and standard deviation were also used in the process of data gathering. Moreover, based on the results of the benchmark survey, the three most preferred materials as perceived by the participants in terms of its promotional and affordability of the organization were tarpaulin, posters and flyers. <br/><br/> The result in terms of content and layout was also included in the design such as logos, symbols, picture colors, simple font styles, benefits, contact information, and English medium. Further, the results of the second set of questionnaire on the effectiveness survey showed that the promotional materials are 'effective' in terms of layout and 'highly effective' in terms of content as perceived by selected students. In addition, it is recommended that Journalism students should also try to design or think of other promotional materials to support arts, culture and tradition. They should make it more creative and artistic not just for StArs, but also for the whole socio-cultural organization of Cavite State University. The layout can also be amended in terms of font styles or other graphics and text placement for the improvement of the design to have a highly effective result as the content<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted copy to the University Library. |
| Date of acquisition |
02/14/2017 |
| Accession number |
T-6220 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tarpaulin, poster and flyers |
| 9 (RLIN) |
20963 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
2381 |
| Course or Program |
Bachelor of Arts in Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sangreo, Janine C. |
| 9 (RLIN) |
20964 |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hernandez, Erica Charmane B. |
| 9 (RLIN) |
29964 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=df1fedccf14cabbcfab264815916bd7d">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=df1fedccf14cabbcfab264815916bd7d</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
