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Design of promotional materials for Cavite State University's student artistesociety / by Irish D. Misola and Janine C. Sangreo.

By:

Misola, Irish D [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2016. Cavite State University- Main Campus,Description: xv, 86 pages : 28 cm. illustrations ; Content type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

070.4 M69 2016

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Arts and Science (CAS)

Abstract: MISOLA, IRISH D. and SANGREO, JANINE C. DESIGN OF PROMOTIONAL MATERIALS FOR CAVITE STATE UNIVERSITY'S STUDENT ARTISTE SOCIETY. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Mrs. Erica Charmane B. Hernandez. This study was conducted to design promotional materials for Cavite State University's Student Artiste Society (St.Ar.S.). Specifically, it aimed to: determine the materials that can be designed to promote Cavite State University's St.Ar.S; determine the factors in designing promotional materials such as tarpaulin, flyers and posters; and identify the effectiveness of the design in terms of its content and layout to selected students of Cavite State University Main Campus. Descriptive method of research and two sets of survey questionnaire were used in the study. The first set used convenience sampling technique to conduct the pre-survey to selected 40 students, taken from the ten percent of the 391 total number of participants, in each of the nine colleges of the main campus. The benchmark survey questionnaire included questions to determine the affordable to be used in promoting an organization, and the perception of selected students about the content and layout of the design of promotional materials for Cavite State University's Student Artiste Society. The second set of questionnaire also used convenience sampling to 391 participants from Cavite State University Main Campus. The questionnaire included questions that determine the effectiveness of the design in terms of its content and layout as perceived by the selected students. Frequency, percentage, mean and standard deviation were also used in the process of data gathering. Moreover, based on the results of the benchmark survey, the three most preferred materials as perceived by the participants in terms of its promotional and affordability of the organization were tarpaulin, posters and flyers. The result in terms of content and layout was also included in the design such as logos, symbols, picture colors, simple font styles, benefits, contact information, and English medium. Further, the results of the second set of questionnaire on the effectiveness survey showed that the promotional materials are 'effective' in terms of layout and 'highly effective' in terms of content as perceived by selected students. In addition, it is recommended that Journalism students should also try to design or think of other promotional materials to support arts, culture and tradition. They should make it more creative and artistic not just for StArs, but also for the whole socio-cultural organization of Cavite State University. The layout can also be amended in terms of font styles or other graphics and text placement for the improvement of the design to have a highly effective result as the content

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	070.4 M69 2016 (Browse shelf(Opens below))		Link to resource	Room use only	T-6220		00010194

Thesis (AB Journalism) Cavite State University

Includes bibliographical references.

College of Arts and Science (CAS)

MISOLA, IRISH D. and SANGREO, JANINE C. DESIGN OF PROMOTIONAL MATERIALS FOR CAVITE STATE UNIVERSITY'S STUDENT ARTISTE SOCIETY. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Mrs. Erica Charmane B. Hernandez.

This study was conducted to design promotional materials for Cavite State University's Student Artiste Society (St.Ar.S.). Specifically, it aimed to: determine the materials that can be designed to promote Cavite State University's St.Ar.S; determine the factors in designing promotional materials such as tarpaulin, flyers and posters; and identify the effectiveness of the design in terms of its content and layout to selected students of Cavite State University Main Campus. Descriptive method of research and two sets of survey questionnaire were used in the study. The first set used convenience sampling technique to conduct the pre-survey to selected 40 students, taken from the ten percent of the 391 total number of participants, in each of the nine colleges of the main campus. The benchmark survey questionnaire included questions to determine the affordable to be used in promoting an organization, and the perception of selected students about the content and layout of the design of promotional materials for Cavite State University's Student Artiste Society. The second set of questionnaire also used convenience sampling to 391 participants from Cavite State University Main Campus. The questionnaire included questions that determine the effectiveness of the design in terms of its content and layout as perceived by the selected students. Frequency, percentage, mean and standard deviation were also used in the process of data gathering. Moreover, based on the results of the benchmark survey, the three most preferred materials as perceived by the participants in terms of its promotional and affordability of the organization were tarpaulin, posters and flyers.

The result in terms of content and layout was also included in the design such as logos, symbols, picture colors, simple font styles, benefits, contact information, and English medium. Further, the results of the second set of questionnaire on the effectiveness survey showed that the promotional materials are 'effective' in terms of layout and 'highly effective' in terms of content as perceived by selected students. In addition, it is recommended that Journalism students should also try to design or think of other promotional materials to support arts, culture and tradition. They should make it more creative and artistic not just for StArs, but also for the whole socio-cultural organization of Cavite State University. The layout can also be amended in terms of font styles or other graphics and text placement for the improvement of the design to have a highly effective result as the content

Submitted copy to the University Library. 02/14/2017 T-6220