MARC details
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03474nam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221123090322.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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170926s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
324.7 |
| Item number |
C81 2017 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Cordero, Reyana G. |
| 9 (RLIN) |
23035 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Factors affecting the construction of political image and communication strategies by selected campaign managers in Cavite / |
| Statement of responsibility, etc. |
by Reyana G. Cordero and Mariella B. Garcia. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2017. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiii, 163 pages : |
| Dimensions |
28 cm. |
| Other physical details |
illustrations ; |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (AB Journalism) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Arts and Science (CAS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
CORDERO, REYANA G. and GARCIA, MARIELLA B. Factors Affecting the Construction of Political Image and Communication Strategies by Selected Campaign Managers in Cavite. Undergraduate Thesis. Bachelor of Arts in Journalism.<br/>Cavite State University, Indang, Cavite. May 2017. Adviser: Ms. Lady Aileen Orsal<br/>The study was conducted to determine the factors affecting the construction of political image and communication strategies used by selected campaign managers in Cavite. Specifically, it aimed to determine the communication strategies used to promote the political image portrayed by selected mayors in Cavite, the factors affecting the selected campaign managers of Cavite in constructing political image of the selected mayors in Cavite during the 2016 election, and the factors affecting the design of communication strategies used by selected campaign managers in Cavite.<br/> The study was conducted from December 2016 to March 2017 in different cities and municipalities of Cavite. Purposive sampling was used in choosing the respondents.<br/>The researchers conducted a persortal interview for data gathering.<br/> The result of the study showed that the respondents used the following communication strategies in promoting the political image of the candidate; jingles, tarpaulin/flyers, public speaking, house to house campaign, social media, caucus meeting, motorcade, visitation of NGO'S, local groups and selected families and meeting de avance.<br/> Also, presented in the study that the track records of the candidate and his personality are the factors affecting the construction of their political image.<br/>Lastly, factors affecting the construction of communication strategies used by selected campaign managers were also presented. For jingles, the message, content, lyrics, tone and duration were consider. For tarpaulin and flyers, message, font style, color and image were the factors consider. For public speaking and speeches, it was the message, audiences, location and duration that affect the construction of communication strategies by selected campaign managers in Cavite.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted copy to the University Library. |
| Date of acquisition |
08/03/2017 |
| Accession number |
T-6858 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Politics |
| 9 (RLIN) |
6860 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
2381 |
| Course or Program |
Bachelor of Arts in Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Garcia, Mariella B. |
| 9 (RLIN) |
23036 |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Orsal, Aileen A. |
| 9 (RLIN) |
26178 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=305af89355daa8e95aab6e1830c11683">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=305af89355daa8e95aab6e1830c11683</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
