MARC details
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04137nam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221129103515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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180805s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Item number |
D38 2017 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Del Rosario, Camille C. |
| Relator term |
author |
| 9 (RLIN) |
23631 |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing strategies of Beauche Intenational Feedmilling and Marketing Cooperative (CAFFMACO) / |
| Statement of responsibility, etc. |
by Camille C. Del Rosario. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2017. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 84 pages : |
| Dimensions |
28 cm. |
| Other physical details |
illustrations ; |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Case Study (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
DEL ROSARIO, CAMILLE C. Marketing Strategies of Beauche international.<br/>Undergraduate Case Study. Bachelor of Science in Business Management, major in Marketing Management. Cavite State University, Indang, Cavite. April 2017. Adviser: Ms. Mary Grace Ilagan.<br/>This study was conducted from March 2, 2017, to April 4, 2017 in Beauché International, Block 6, Lots 9 & 11, Dasmarifias Technopark, Paliparan l, City of Dasmarifias, Cavite, Philippines, 4114 to describe the profile of Beauché International. As well as the existing marketing strategies, analyze the marketing strategies of the company using SWOT (strengths, weaknesses, opportunities, and threats) analysis which determine the problems encountered by the firm in marketing their products and recommend possible solutions to the problems identified.<br/>Two approaches were used to obtain the information needed. The first approach was through personal interviews with the sales and marketing coordinator, admin officers, and accounting staffs. The second approach through observations of operations involved. In addition, a number of information were obtained for the documentary files of the firm. Descriptive method was used to describe the components and processes involved and processes of the firm.<br/>Beauché International is a direct selling company that offers beauty products such as whitening soaps, cleansing agents, beauty creams and skin whitening lotions. The products of the firm proved its effectiveness in a decade.<br/>Ms. Conchita Delos Reyes is the founder and CEO of Beauche International. The five siblings of the CEO help manage the company's operation.<br/><br/>In terms of promotional strategies, the company used direct selling strategy that proceeds to a selected location and disperses to approach sari-sari stores, mini groceries, and pharmacies to endorse their products. Establishing of retail outlets, spreading of outlets on malls like Walter Mart, SM and Robinson's. Beauché also offers free livelihood programs for those people who want to sell their products and also the information dissemination through flyers and tarpaulins. The firm also allows plant tour for newly members of the company.<br/>The company also faced some problems like the lack of improvement of packaging, lack of manpower, the delay deliveries of raw materials, and wider penetration of products.<br/>Beauché International plans to create new products and penetrate their products in different places nationwide. When it comes to delayed deliveries, the company plans to become more organized on monitoring the deliveries and improve the pricing strategy of the company.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted copy to the University Library. |
| Date of acquisition |
09/07/2017 |
| Accession number |
CS-530 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
366 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Planning |
| 9 (RLIN) |
366 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| 9 (RLIN) |
5601 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
2241 |
| Personal name |
Ilagan, Mary Grace A. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=81540ee2dd7dba719287aac7dac315c3">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=81540ee2dd7dba719287aac7dac315c3</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
