MARC details
| 000 -LEADER |
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| fixed length control field |
03044nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230315120840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070515s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
332.1 |
| Item number |
C33 1999 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Cenizal, Roderick D. |
| Relator term |
author |
| 9 (RLIN) |
34266 |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing strategies of BPI - Family Bank, Silang branch / |
| Statement of responsibility, etc. |
by Roderick D. Cenizal. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 29 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Case Study (BS in Business Management Major in Economics) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
CENIZAL, RODERICK DIMARANAN, "MARKETING STRATEGIES OF BPI FAMILY BANK, (SILANG BRANCH). Undergraduate Case study, Bachelor Of Science in Business Management, Major in Economics, Cavite State University, Indang, Cavite, 1999. Adviser Dr. Luzviminda Rodrin.<br/>A three-month case study at BPI Family Bank in Silang, Cavite was conducted from December 1998 to February 1999 to determine and analyze the management, organization and marketing strategies of BPI Family Bank; to identify the problems encountered by the firm in its operation, and to identify the probable solutions to the<br/>problem.<br/>The study focused on the management organization and marketing strategies of the firm. The data were gathered through interviews with the head officers and other employees of the bank. Other data were gathered from reading materials of the firm.<br/>The bank offers several services. Their deposit accounts have different types of<br/>services to cater the public. The price of the products is based on the study made by the treasury department of the bank. The bank promotes its product through personal selling which includes mapping though different areas and referral from valued clients of the bank. Another way of promotion is the creation of new products and distribution of brochure. The place of the promotion is within the vicinity of the branch. They have few stable customers and regular clients, since it is a branch bank.<br/>After evaluating the firm, it was observed that the firm encountered problems mainly on its line communication because the bank is centralized. Hence, when the bank is off-line they cannot transfer the daily transactions to the main office like deposit accounts and other balances.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
01/30/2001 |
| Accession number |
CS-345 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Banks and banking |
| 9 (RLIN) |
1598 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Major in Economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Rodrin, Luzviminda A. |
| 9 (RLIN) |
2411 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ec5b6d20c4a9f0c18cfa09ce6ef55240">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ec5b6d20c4a9f0c18cfa09ce6ef55240</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
