MARC details
| 000 -LEADER |
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| fixed length control field |
03147nam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231214130531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070515s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Item number |
D56 2005 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Diesta, Julius Q. |
| Relator term |
author |
| 9 (RLIN) |
40915 |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing strategies of Villaruel Tower Condominium, Pasay City / |
| Statement of responsibility, etc. |
by Julius Q. Diesta. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 63 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Case Study (BS in Business Management Major in Marketing) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
DIESTA, JULIUS Q. Marketing Strategies of Villaruel Tower Condominium, Pasay City. Undergraduate Case Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite April 2005. Adviser: Ms: Cristina R. Del Mundo. <br/>A case study was conducted at the Villaruel Tower Condominium located at No. 245 Villaruel Street, Pasay City. The study aimed to identify and analyze the marketing strategies of the Villaruel Tower Condominium, identify the problems encountered, and recommend feasible solutions. Data and information were gathered from records and files of the company and through personal interviews with the manager and others employees involved in the marketing operations of the company. Participation in the daily operations and observations were also done to gather additional information relevant to the study. Villaruel Tower Condominium is a family type organization headed by the President, Mr. Paulo C. Campos which is also the owner of the firm. Different marketing strategies such as product, price place, and promotion strategies were identified and analyzed. The company used personal selling, advertising and sales promotion as its advertising tools. The Villaruel Tower Condominium has an occupancy rate of 99 percent. Aside from its different types of rooms, it offers other facilities such as convenience store, recreation area, elevators, parking area, public telephone, 24-hour security, lobby, rest <br/>house, water purifying station, internet café and laundry area to the increasing demands of its tenants. Problems encountered by the company include late payment from tenants, breakdown of elevators caused by wear and tear of the elevator parts, and leaks caused by heavy rain. <br/><br/><br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
05/03/2005 |
| Accession number |
CS-420 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing management |
| 9 (RLIN) |
5600 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Villaruel Tower Condominium |
| General subdivision |
Marketing. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
del Mundo, Cristina R. |
| 9 (RLIN) |
35315 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ce774505f10124d4ffaa2c782dfdb5b1">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ce774505f10124d4ffaa2c782dfdb5b1</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
