Strategic marketing management / (Record no. 24563)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00442nam a2200145 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201029161544.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080903s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077092279 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lambin, Jean-Jacques |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management / |
| Statement of responsibility, etc. | Jean-Jacques Lambin. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 692 p. : ill. ; 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Europe |
| -- | Management. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Room Use Section | 10/29/2020 | Donated by Ador Anuat | HF5415.13 | L17 | 1996 | 57422 | 10/29/2020 | 10/29/2020 | Books | apd |