MARC details
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04341nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20230315102001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070502s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
330 |
| Item number |
D58 1998 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Diloy, Jupiter D. |
| Relator term |
author |
| 9 (RLIN) |
34251 |
| 245 10 - TITLE STATEMENT |
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| Title |
Effects of advertising cost on sales performance of softdrinks / |
| Statement of responsibility, etc. |
Jupiter D. Diloy. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
1998. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
85pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (BSBM - - Economics) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
DILOY, JUPITER DELLOSA. "Effects of Advertising on Sales Performance of Soft drinks". Undergraduate Thesis , Bachelor of Science in Business Management Major in Economics, Cavite State University. April 1998. Adviser: Dr. Alice T. Valerio.<br/>The study mainly focused on the effects of advertising cost on sales performance of soft drinks. Specifically, it aimed to:<br/>(1 ) determine the advertising cost of the three soft drinks manufacturing companies in the Philippines such as the Coca-Cola Bottlers Phil s. Inc . (CCBPI) , Pepsi -Cola Products Phi Is . Inc .<br/>(PCPPI) , and Cosmos Bottling Corp. (CBC) ; (2) analyze the sales performance of soft drinks manufacturers ; ( 3 ) compare the advertising cost and sales performance of soft drinks; and (4) determine the effect of advertising cost on sales performance of soft drinks .<br/>Data were gathered from secondary sources such as the Securities and Exchange Commission (SEC) and the offices of CCBPI , PCPPI, and CBC.<br/>The advertising cost of CCBPI had a total of PI 1, 317 , 245.Gradual annual increases took place. The changes were generally smooth and did not register very drastic increases from year to year. Pepsi's advertising cost total led to PI 0, 476, 568 . The most noticeable trend in Pepsi' s 12 -year record was that of "349" season whereby an abrupt rise in advertising cost was recorded to regain the market. Cosmos ' advertising cost summed up to the lowest among the three soft drinks manufacturing companies. It did not extensively advertise .<br/>Relatively, the sales of CCBPI was the highest. Coke had kept their sales in million pesos. From the 1985 figure of<br/>794 , it has managed to smoothly elevate it up to ?33 , 948 , 369 in 1996. CCBPI was no. 1 in soft drink industry . Pepsi recorded an astounding performance in 1994. They revived their sales after the devastating effect of the failure of "349" It really invested in advertising only to save its market. Cosmos had recorded fluctuating sales. From the season of big jumps up and down to almost steady, and to a couple of years of big leap and expansion. The dominance of CCBPI in sales and advertising cost was clearly seen. Pepsi was in the middle. Cosmos was the least .<br/>As per record, Coke, Pepsi, and Cosmos did not significantly differ in their advertising cost but significantly differ in sales. Sales was highly sensible to the state of advertising cost . As advertising cost increases , sales also increases . Advertising cost has a direct effect on sales performance of soft drinks .<br/>It was recommended that soft drinks manufacturers use advertising extensively to promote their products, to maintain and elevate their status in the market, and to accelerate their sales that would result in higher profit . In order to attract customers , promotional gimmick ( advertising in particular) could be concocted. Tapping aggressive advertising could be at the best timing when market is saturated. More and more funds could be diverted to advertising. Advertisements should still follow-on ethical norms that promote goodwill .<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
05/14/1998 |
| Accession number |
T-1846 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Economics |
| 9 (RLIN) |
1160 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Valerio, Alice T. |
| 9 (RLIN) |
27728 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Port |
80 |
| Link text |
Click here to view thesis abstract and table of contents |
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=55128e9727d69ef2e3dbcd85000fb705">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=55128e9727d69ef2e3dbcd85000fb705</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
