Normal view MARC view ISBD view

Effects of advertising cost on sales performance of softdrinks / Jupiter D. Diloy.

By:

Diloy, Jupiter D [author]

Contributor(s):

Valerio, Alice T

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 1998. Cavite State University- Main Campus,Description: 85pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

330 D58 1998

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: DILOY, JUPITER DELLOSA. "Effects of Advertising on Sales Performance of Soft drinks". Undergraduate Thesis , Bachelor of Science in Business Management Major in Economics, Cavite State University. April 1998. Adviser: Dr. Alice T. Valerio. The study mainly focused on the effects of advertising cost on sales performance of soft drinks. Specifically, it aimed to: (1 ) determine the advertising cost of the three soft drinks manufacturing companies in the Philippines such as the Coca-Cola Bottlers Phil s. Inc . (CCBPI) , Pepsi -Cola Products Phi Is . Inc . (PCPPI) , and Cosmos Bottling Corp. (CBC) ; (2) analyze the sales performance of soft drinks manufacturers ; ( 3 ) compare the advertising cost and sales performance of soft drinks; and (4) determine the effect of advertising cost on sales performance of soft drinks . Data were gathered from secondary sources such as the Securities and Exchange Commission (SEC) and the offices of CCBPI , PCPPI, and CBC. The advertising cost of CCBPI had a total of PI 1, 317 , 245.Gradual annual increases took place. The changes were generally smooth and did not register very drastic increases from year to year. Pepsi's advertising cost total led to PI 0, 476, 568 . The most noticeable trend in Pepsi' s 12 -year record was that of "349" season whereby an abrupt rise in advertising cost was recorded to regain the market. Cosmos ' advertising cost summed up to the lowest among the three soft drinks manufacturing companies. It did not extensively advertise . Relatively, the sales of CCBPI was the highest. Coke had kept their sales in million pesos. From the 1985 figure of 794 , it has managed to smoothly elevate it up to ?33 , 948 , 369 in 1996. CCBPI was no. 1 in soft drink industry . Pepsi recorded an astounding performance in 1994. They revived their sales after the devastating effect of the failure of "349" It really invested in advertising only to save its market. Cosmos had recorded fluctuating sales. From the season of big jumps up and down to almost steady, and to a couple of years of big leap and expansion. The dominance of CCBPI in sales and advertising cost was clearly seen. Pepsi was in the middle. Cosmos was the least . As per record, Coke, Pepsi, and Cosmos did not significantly differ in their advertising cost but significantly differ in sales. Sales was highly sensible to the state of advertising cost . As advertising cost increases , sales also increases . Advertising cost has a direct effect on sales performance of soft drinks . It was recommended that soft drinks manufacturers use advertising extensively to promote their products, to maintain and elevate their status in the market, and to accelerate their sales that would result in higher profit . In order to attract customers , promotional gimmick ( advertising in particular) could be concocted. Tapping aggressive advertising could be at the best timing when market is saturated. More and more funds could be diverted to advertising. Advertisements should still follow-on ethical norms that promote goodwill .

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	330 D58 1998 (Browse shelf(Opens below))		Link to resource	Room use only	T-1846		00002547

Thesis (BSBM - - Economics) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

DILOY, JUPITER DELLOSA. "Effects of Advertising on Sales Performance of Soft drinks". Undergraduate Thesis , Bachelor of Science in Business Management Major in Economics, Cavite State University. April 1998. Adviser: Dr. Alice T. Valerio.
The study mainly focused on the effects of advertising cost on sales performance of soft drinks. Specifically, it aimed to:
(1 ) determine the advertising cost of the three soft drinks manufacturing companies in the Philippines such as the Coca-Cola Bottlers Phil s. Inc . (CCBPI) , Pepsi -Cola Products Phi Is . Inc .
(PCPPI) , and Cosmos Bottling Corp. (CBC) ; (2) analyze the sales performance of soft drinks manufacturers ; ( 3 ) compare the advertising cost and sales performance of soft drinks; and (4) determine the effect of advertising cost on sales performance of soft drinks .
Data were gathered from secondary sources such as the Securities and Exchange Commission (SEC) and the offices of CCBPI , PCPPI, and CBC.
The advertising cost of CCBPI had a total of PI 1, 317 , 245.Gradual annual increases took place. The changes were generally smooth and did not register very drastic increases from year to year. Pepsi's advertising cost total led to PI 0, 476, 568 . The most noticeable trend in Pepsi' s 12 -year record was that of "349" season whereby an abrupt rise in advertising cost was recorded to regain the market. Cosmos ' advertising cost summed up to the lowest among the three soft drinks manufacturing companies. It did not extensively advertise .
Relatively, the sales of CCBPI was the highest. Coke had kept their sales in million pesos. From the 1985 figure of
794 , it has managed to smoothly elevate it up to ?33 , 948 , 369 in 1996. CCBPI was no. 1 in soft drink industry . Pepsi recorded an astounding performance in 1994. They revived their sales after the devastating effect of the failure of "349" It really invested in advertising only to save its market. Cosmos had recorded fluctuating sales. From the season of big jumps up and down to almost steady, and to a couple of years of big leap and expansion. The dominance of CCBPI in sales and advertising cost was clearly seen. Pepsi was in the middle. Cosmos was the least .
As per record, Coke, Pepsi, and Cosmos did not significantly differ in their advertising cost but significantly differ in sales. Sales was highly sensible to the state of advertising cost . As advertising cost increases , sales also increases . Advertising cost has a direct effect on sales performance of soft drinks .
It was recommended that soft drinks manufacturers use advertising extensively to promote their products, to maintain and elevate their status in the market, and to accelerate their sales that would result in higher profit . In order to attract customers , promotional gimmick ( advertising in particular) could be concocted. Tapping aggressive advertising could be at the best timing when market is saturated. More and more funds could be diverted to advertising. Advertisements should still follow-on ethical norms that promote goodwill .

Submitted to the University Library 05/14/1998 T-1846