Business marketing management B2B / (Record no. 33643)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02141nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220131052824.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210424b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408093719 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1408093715 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CvSU Main Campus Library |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | H97 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6366 |
| Personal name | Hutt, Michael D. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Business marketing management B2B / |
| Statement of responsibility, etc. | Michael D. Hutt, Thomas W. Speh. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Europe, Middle East and Africa ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Andover : |
| Name of publisher, distributor, etc. | Cengage Learning EMEA, |
| Date of publication, distribution, etc. | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 348 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A business marketing perspective -- Organisational buying behaviour -- Customer relationship management strategies for business markets -- Segmenting the business market and estimating segment demand -- Business marketing planning: Strategic perspectives -- Business marketing <br/>strategies to global markets -- Managing services for business markets -- Managing innovation for business markets -- Managing innovation and new industrial product development -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications -- Marketing performance measurement. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | BELVIEW Co., Inc. |
| Method of acquisition | Purchased |
| Date of acquisition | November 07, 2017 |
| Accession number | 77443 |
| Owner | nej |
| Purchase price | PHP 6165.00 |
| PO No. | 2017-10-1153 |
| ICS or PAR No. | 2017-1-0821 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial marketing |
| 9 (RLIN) | 6370 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 6371 |
| Topical term or geographic name entry element | Industrial marketing |
| Form subdivision | Case studies |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6368 |
| Personal name | Speh, Thomas W. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Reserve Section | 11/07/2017 | Fund 164 | RUS | 6165.00 | RUS HF5415.13 H97 2014 | 00077643 | 04/24/2021 | 04/24/2021 | Books | 77443 |