Business marketing management B2B / Michael D. Hutt, Thomas W. Speh.

By:

Hutt, Michael D [author]

Contributor(s):

Speh, Thomas W [author]

Material type: Text

TextLanguage: English Publication details: Andover : Cengage Learning EMEA, c2014.Edition: Europe, Middle East and Africa edDescription: 348 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781408093719
1408093715

Subject(s):

LOC classification:

HF5415.13 H97 2014

Contents:

A business marketing perspective -- Organisational buying behaviour -- Customer relationship management strategies for business markets -- Segmenting the business market and estimating segment demand -- Business marketing planning: Strategic perspectives -- Business marketing strategies to global markets -- Managing services for business markets -- Managing innovation for business markets -- Managing innovation and new industrial product development -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications -- Marketing performance measurement.

Summary: Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5415.13 H97 2014 (Browse shelf(Opens below))		Room use only	77443		00077643

A business marketing perspective -- Organisational buying behaviour -- Customer relationship management strategies for business markets -- Segmenting the business market and estimating segment demand -- Business marketing planning: Strategic perspectives -- Business marketing
strategies to global markets -- Managing services for business markets -- Managing innovation for business markets -- Managing innovation and new industrial product development -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications -- Marketing performance measurement.

Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.

Fund 164 BELVIEW Co., Inc. Purchased November 07, 2017 77443 nej PHP 6165.00 2017-10-1153 2017-1-0821