MARC details
| 000 -LEADER |
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| fixed length control field |
03755nam a2200337 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220329101011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220124b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
633.73 |
| Item number |
C16 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
17423 |
| Personal name |
Caniya, Arianne May B. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing of Aguinaldo coffee in different establishments and households in Cavite: |
| Remainder of title |
an entrepreneurial project / |
| Statement of responsibility, etc. |
by Arianne May B. Caniya and Via F. Rodrin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 49 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Entrepreneurial Development Project (Bachelor in Agricultural Entrepreneurship Major in Crop Production) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Agriculture, Food, Environment and Natural Resources (CAFENR), Department of Agricultural Entrepreneurship |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
CANIYA, ARIANNE MAE B.; RODRIN, VIA F. Marketing of Aguinaldo Blend Coffee in Different Establishment and Households in Cavite: An Entrepreneurial Development Project, Bachelor in Agricultural Entrepreneurship, major in Crop Production, Cavite State University, Indang, Cavite. June 2019. Adviser: Mr. Guillermo P. Desenganio. <br/>The project was established in the Coffee Processing Building at Cavite State University — Main Campus Indang, Cavite with a capital amounting to forty-five thousand and two hundred fifty pesos (P45,250.00).The project was implemented from December 2018 to April 2019. It enabled the student entrepreneurs to; increase the acceptability of Aguinaldo Blend Coffee; enhance the marketing and communication skills of the students; apply the knowledge and skills in marketing Aguinaldo Blend Coffee; and make Aguinaldo Blend Coffee as a profitable source of income. <br/>The project involved the procurement of 312 packs of Aguinaldo Blend Coffee, 3 packs which weigh 250 grams which weigh 250 grams each and 32 packs which weigh 14 grams of Aguinaldo Blend Coffee for promotion. The marketing was conducted in different establishments and households in Cavite and it was promoted through different social media platforms and direct selling. <br/>The Aguinaldo Blend Coffee was sold at PHP 200.00 to PHP 250.00 per original pack of 250 grams. It was marketed direct and retail in different establishments in Cavite (Indang, Tagaytay, Dasma, etc.) Contact buyers from different places were accommodated. <br/>The cost of the four-month operation of the marketing of Aguinaldo Blend Coffee amounted to forty-five thousand and two hundred fifty pesos (P45,250.00) with the total net income of twenty-four thousand and nine hundred seventy pesos (P24,970.00) and the return of investment was computed at fifty-five and eighteen hundredths percent (55.18%). <br/>The student-entrepreneurs encountered problems that affected their marketing of Aguinaldo Blend Coffee. However, those problems did not cause their determination and dedication towards their project. Some problems were easily solved through immediate marketing strategies. <br/><br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
July 16, 2019 |
| Accession number |
EDP-602 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
3553 |
| Topical term or geographic name entry element |
Coffee |
| General subdivision |
Economic aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3553 |
| Topical term or geographic name entry element |
Coffee |
| General subdivision |
Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
29 |
| Course or Program |
Bachelor in Agricultural Entrepreneurship |
| Major |
Crop Production |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
17426 |
| Personal name |
Rodrin, Via F. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
17427 |
| Personal name |
Desengaño, Guillermo P. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=316f1e8e61e409d9830b2f391d003fc4">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=316f1e8e61e409d9830b2f391d003fc4</a> |
| Link text |
Click here to view abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
