Marketing of Aguinaldo coffee in different establishments and households in Cavite: an entrepreneurial project / by Arianne May B. Caniya and Via F. Rodrin.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xvi, 49 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 633.73 C16 2019
Online resources: Production credits:
  • College of Agriculture, Food, Environment and Natural Resources (CAFENR), Department of Agricultural Entrepreneurship
Abstract: CANIYA, ARIANNE MAE B.; RODRIN, VIA F. Marketing of Aguinaldo Blend Coffee in Different Establishment and Households in Cavite: An Entrepreneurial Development Project, Bachelor in Agricultural Entrepreneurship, major in Crop Production, Cavite State University, Indang, Cavite. June 2019. Adviser: Mr. Guillermo P. Desenganio. The project was established in the Coffee Processing Building at Cavite State University — Main Campus Indang, Cavite with a capital amounting to forty-five thousand and two hundred fifty pesos (P45,250.00).The project was implemented from December 2018 to April 2019. It enabled the student entrepreneurs to; increase the acceptability of Aguinaldo Blend Coffee; enhance the marketing and communication skills of the students; apply the knowledge and skills in marketing Aguinaldo Blend Coffee; and make Aguinaldo Blend Coffee as a profitable source of income. The project involved the procurement of 312 packs of Aguinaldo Blend Coffee, 3 packs which weigh 250 grams which weigh 250 grams each and 32 packs which weigh 14 grams of Aguinaldo Blend Coffee for promotion. The marketing was conducted in different establishments and households in Cavite and it was promoted through different social media platforms and direct selling. The Aguinaldo Blend Coffee was sold at PHP 200.00 to PHP 250.00 per original pack of 250 grams. It was marketed direct and retail in different establishments in Cavite (Indang, Tagaytay, Dasma, etc.) Contact buyers from different places were accommodated. The cost of the four-month operation of the marketing of Aguinaldo Blend Coffee amounted to forty-five thousand and two hundred fifty pesos (P45,250.00) with the total net income of twenty-four thousand and nine hundred seventy pesos (P24,970.00) and the return of investment was computed at fifty-five and eighteen hundredths percent (55.18%). The student-entrepreneurs encountered problems that affected their marketing of Aguinaldo Blend Coffee. However, those problems did not cause their determination and dedication towards their project. Some problems were easily solved through immediate marketing strategies.
List(s) this item appears in: Theses 2022
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Materials specified URL Status Notes Date due Barcode
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 633.73 C16 2019 (Browse shelf(Opens below)) Link to resource Room use only EDP-602 00079433

Entrepreneurial Development Project (Bachelor in Agricultural Entrepreneurship Major in Crop Production) Cavite State University.

Includes bibliographical references.

College of Agriculture, Food, Environment and Natural Resources (CAFENR), Department of Agricultural Entrepreneurship

CANIYA, ARIANNE MAE B.; RODRIN, VIA F. Marketing of Aguinaldo Blend Coffee in Different Establishment and Households in Cavite: An Entrepreneurial Development Project, Bachelor in Agricultural Entrepreneurship, major in Crop Production, Cavite State University, Indang, Cavite. June 2019. Adviser: Mr. Guillermo P. Desenganio.
The project was established in the Coffee Processing Building at Cavite State University — Main Campus Indang, Cavite with a capital amounting to forty-five thousand and two hundred fifty pesos (P45,250.00).The project was implemented from December 2018 to April 2019. It enabled the student entrepreneurs to; increase the acceptability of Aguinaldo Blend Coffee; enhance the marketing and communication skills of the students; apply the knowledge and skills in marketing Aguinaldo Blend Coffee; and make Aguinaldo Blend Coffee as a profitable source of income.
The project involved the procurement of 312 packs of Aguinaldo Blend Coffee, 3 packs which weigh 250 grams which weigh 250 grams each and 32 packs which weigh 14 grams of Aguinaldo Blend Coffee for promotion. The marketing was conducted in different establishments and households in Cavite and it was promoted through different social media platforms and direct selling.
The Aguinaldo Blend Coffee was sold at PHP 200.00 to PHP 250.00 per original pack of 250 grams. It was marketed direct and retail in different establishments in Cavite (Indang, Tagaytay, Dasma, etc.) Contact buyers from different places were accommodated.
The cost of the four-month operation of the marketing of Aguinaldo Blend Coffee amounted to forty-five thousand and two hundred fifty pesos (P45,250.00) with the total net income of twenty-four thousand and nine hundred seventy pesos (P24,970.00) and the return of investment was computed at fifty-five and eighteen hundredths percent (55.18%).
The student-entrepreneurs encountered problems that affected their marketing of Aguinaldo Blend Coffee. However, those problems did not cause their determination and dedication towards their project. Some problems were easily solved through immediate marketing strategies.

Submitted to the University Library July 16, 2019 EDP-602

Copyright © 2023. Cavite State University | Koha 23.05