MARC details
| 000 -LEADER |
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| fixed length control field |
04300nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220331155306.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220217b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
745.593 |
| Item number |
Al2 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
18655 |
| Personal name |
Alegre, Devine Claire D. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Scentiments / |
| Statement of responsibility, etc. |
by Devine Claire D. Alegre, Angel May Doma and Jhasper Jay V. Lim. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xix, 77 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Entrepreneurial Development Project (Bachelor of Science in Business Management major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies (CEMDS), Department of Management |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
ALEGRE, DEVINE CLARE D., DO A, ANGEL MAY, LIM, JASPHER JAY V.,<br/>SCENTIMENTS. Enterprise Development Project. Bachelor of Science in Business<br/>Management major in Marketing Management. Cavite State University, Indang, Cavite.<br/>June 2019. Adviser: Ms. Maurrin DR. Madrid.<br/>A four-month enterprise development project was conducted from January 21, 2019 to<br/>April 19, 2019. The project aimed to offer an innovative form of an oil-based perfume in the<br/>market; determine the profitability of an oil-based perfume making business; and analyse and<br/>apply necessary solutions to the problems encountered during the operation of the business.<br/>The project covered the different areas of management such as production, marketing and<br/>finance. The project was conducted as a partnership type of business among three owners. All<br/>the activities and operations were performed by them. Because of this project, the student's<br/>capabilities in business management, problem solving, marketing strategies and social<br/>relationship were developed and improved. The business offered perfume in different scents<br/>and were available in roll-on type bottle and spray-type bottle. The available scents for women<br/>were Seductive, Ecstatic, Sassy and Serene while the scents for men were Valiant, Fiery, Arctic<br/>and Allure.<br/>Products were displayed and packaged in an attractive way. All perfumes were placed in<br/>eye-catching boxes. There are a lot of perfume businesses in the market and in order to be<br/>successful in running a business, two of the best marketing strategies are recommended by the<br/>owners such as personal selling and dealership. Selling of the products was done by the owners<br/>and the 24 dealers. The dealers were composed of 17 student dealers from Cavite State<br/>University and 7 non-student dealers.<br/>In the four-month operation of the business, the total sales amounted to P75, 672.00<br/>while the net income earned was worth P21, 366.30. The business total asset and total owner's<br/>equity was P51,366.30. One of the major problems encountered during the operation was the<br/>roll-on bottles that did not function very well. Some of the produced roll-on bottles had also<br/>leaked, the reason why few dealers returned some of the given items because of the roll<br/>malfunctioning. To solve the problem, the owners approached the contact personnel to assist<br/>them in finding the best bottles they could offer before the owners purchased and used the said<br/>material for the production. Offering dealership was a finesse strategy for the business to reach<br/>its target sales. Producing spray-type perfume, offering discounts and having different effective<br/>promotions were the excellent strategies to introduce the product in the market. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
07/01/2019 |
| Accession number |
EDP-588 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
16648 |
| Topical term or geographic name entry element |
Aesthetics |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
18656 |
| Topical term or geographic name entry element |
Odor |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
14248 |
| Topical term or geographic name entry element |
Perfumes |
| General subdivision |
History |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
18657 |
| Personal name |
Doma, Angel May. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
18658 |
| Personal name |
Lim, Jhasper Jay V. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
14713 |
| Personal name |
Madrid, Maurrin DR. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=44dfe64d548cc0c76aea25847c92f3e8">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=44dfe64d548cc0c76aea25847c92f3e8</a> |
| Link text |
Click here to view abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
