MARC details
| 000 -LEADER |
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| fixed length control field |
03541nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240122125714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070509s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
380.1 |
| Item number |
P19 2001 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Panganiban, Marilyn A. |
| Relator term |
author |
| 9 (RLIN) |
41979 |
| 245 10 - TITLE STATEMENT |
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| Title |
Liwayway Marketing Corporation, Imus, Cavite / |
| Statement of responsibility, etc. |
by Marilyn A. Panganiban. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiii, 99 pages : |
| Dimensions |
illustrations ; |
| Other physical details |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Field Sudy (BSBM - - Economics) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
PANGANIBAN, MARILYN ABELIDA, "Liwayway Marketing Corporation Imus, Cavite: A Field Study Report, Bachelor of Science in Business Management, major in Economics, Cavite State University, Indang, Cavite. April 2001. Adviser: Mrs. Cecilia T. Cayao. <br/>A three-month field study was conducted to describe the organization and management, accounting, marketing and financial aspects of the firm as well as identify problems encountered by the firm and recommend feasible solutions to these problems. Relevant data and information were obtained through observation and interviews with the production supervisors, employees of the firm and through actual participation in the firm's operations particularly in accounting department, and researches from Securities and Exchange Commission (SEC). Liwayway Marketing Corporation (LMC) manufactures various snacks food products. These are sold in domestic and export markets. It was a corporate type of business organization. The firm follows line and staff organization set up. The employees receive some incentives and benefits to enhance loyalty, cooperation and satisfaction with the management. The company priced its products according to the cost of production. They advertise products through billboards and celebrity endorsement. The company also offers cash discount and credit terms for those who are buying bigger volume of products. The company obtained net income after taxes of P10,903,842.09 in 1998 and P11,256,735.66 in 1999. Total assets amounted to P1,248,906,243.36 in 1998 and P1,545, 909,965.65 in 1999. The total liabilities reached up to P1,220,662,891.71 in 1998 and P1,501,409,878.34 in 1999. The firm encountered problems in its operation which included machine breakdown and raw materials shortage. These problems can be solved by implementing a regular maintenance activity to continue the operation of the business. The raw materials supervisor on the other hand must project the demand of stock raw materials. The company plans to diversify product lines in maintaining quality of the products. Filing/sorting, photocopying of office documents, typing/encoding, answer phone calls and computing rejected snack food items were some of the activities performed by the students during her training<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted copy for the University Library |
| Date of acquisition |
|
| Accession number |
FS-70 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
366 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Cayao, Cecilia T. |
| 9 (RLIN) |
2428 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=58b28a02ecb2f3081ac5f3803ab16427">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=58b28a02ecb2f3081ac5f3803ab16427</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
