Marketing management / (Record no. 61353)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02079nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230103120426.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210905b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814839792 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CvSU Main Campus Library |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | Ia1 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 28994 |
| Personal name | lacobucci, Dawn |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Dawn Iacobucci. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Taguig City : |
| Name of publisher, distributor, etc. | Cengage Learning Asia Pte Ltd, |
| Date of publication, distribution, etc. | c2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 324 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | "Printed in the Philippines."--Copyright page. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Marketing strategy -- Why is marketing management important -- Customer behavior -- Segmentation -- Targeting -- Positioning -- Part 2. Product positioning -- Products: goods and services -- Brands -- New products and innovation -- Part 3. Positioning via price, place, and promotion -- Pricing -- Channels of distribution -- Advertising messages and marketing communications -- Integrated marketing communications and media choices -- Social media -- Part 4. Positioning: assessment through the customer lens -- Customer satisfaction and customer relationships -- Marketing research tools -- Part 5. Capstone -- Marketing strategy -- Marketing plans. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | C & E Publishing, Inc. |
| Method of acquisition | Purchased |
| Date of acquisition | 01/08/2021 |
| Accession number | 78990 |
| Owner | PNR |
| Purchase price | PHP 698.00 |
| Extent | copy 1 |
| PO No. | 2020-11-467 |
| ICS or PAR No. | 2021-1-0061 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | C & E Publishing, Inc. |
| Method of acquisition | Purchased |
| Date of acquisition | 01/08/2021 |
| Accession number | 78991 |
| Owner | PNR |
| Purchase price | PHP 698.00 |
| Extent | copy 2 |
| PO No. | 2020-11-467 |
| ICS or PAR No. | 2021-1-0061 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | C & E Publishing, Inc. |
| Method of acquisition | Purchased |
| Date of acquisition | 01/08/2021 |
| Accession number | 78992 |
| Owner | PNR |
| Purchase price | PHP 698.00 |
| Extent | copy 3 |
| PO No. | 2020-11-467 |
| ICS or PAR No. | 2021-1-0061 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 366 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Electronic File | <a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=30c00330113907beff2392ec39da4b79">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=30c00330113907beff2392ec39da4b79</a> |
| Link text | Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Uniform Resource Identifier | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Reserve Section | 01/08/2021 | Fund 164 | RUS | 698.00 | RUS HF5415.13 Ia1 2019 | 00081544 | 09/30/2022 | c1 | http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=30c00330113907beff2392ec39da4b79 | 09/30/2022 | Books | 78990 | ||||
| Library of Congress Classification | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Circulation Section | 01/08/2021 | Fund 164 | CIR | 698.00 | HF5415.13 Ia1 2019 | 00081545 | 10/01/2022 | c2 | http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=30c00330113907beff2392ec39da4b79 | 10/01/2022 | Books | 78991 | |||||
| Library of Congress Classification | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Circulation Section | 01/08/2021 | Fund 164 | CIR | 698.00 | HF5415.13 Ia1 2019 | 00081546 | 10/01/2022 | c3 | http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=30c00330113907beff2392ec39da4b79 | 10/01/2022 | Books | 78992 |