MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02431nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230103131153.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210905b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789719811244 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
P93 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
4356 |
| Personal name |
Pride, William M. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing management / |
| Statement of responsibility, etc. |
William M. Pride, O. C. Ferrell. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Quezon City : |
| Name of publisher, distributor, etc. |
C&E Publishing, Inc., |
| Date of publication, distribution, etc. |
c2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 386 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Printed in the Philippines."--Copyright page. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. Strategic marketing and its environment -- The marketing environment, social responsibility, and ethics -- Part II. Targeting and customer behavior -- Target markets: segmentation and evaluation<br/>Consumer buying behavior -- Business markets and buying behavior -- Part III. Salesmanship and product management -- Personal selling -- Product, branding, and packaging concepts -- Developing and managing goods -- Part IV. Marketing channels and marketing communications -- Marketing channels and supply chain management -- Integrated marketing communications -- Advertising and public relations -- Part V. marketing research and digital marketing -- Marketing research and information systems -- Digital marketing and social networking -- Part VI. Retail management and pricing decisions -- Retailing, direct marketing, and wholesaling -- Pricing concepts and management -- Part VII. Marketing management -- Planning, implementing, and evaluating marketing strategies. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
C & E Publishing, Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
01/08/2021 |
| Accession number |
78993 |
| Owner |
PNR |
| Purchase price |
PHP 548.00 |
| Extent |
copy 1 |
| PO No. |
2020-11-467 |
| ICS or PAR No. |
2021-1-0061 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
C & E Publishing, Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
01/08/2021 |
| Accession number |
78994 |
| Owner |
PNR |
| Purchase price |
PHP 548.00 |
| Extent |
copy 2 |
| PO No. |
2020-11-467 |
| ICS or PAR No. |
2021-1-0061 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
C & E Publishing, Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
01/08/2021 |
| Accession number |
78995 |
| Owner |
PNR |
| Purchase price |
PHP 548.00 |
| Extent |
copy 3 |
| PO No. |
2020-11-467 |
| ICS or PAR No. |
2021-1-0061 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
366 |
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
4357 |
| Personal name |
Ferrell, O. C. |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=216532b36bc2b49c20dd9af1eb17c98d">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=216532b36bc2b49c20dd9af1eb17c98d</a> |
| Link text |
Click here to view the table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
