Essentials of marketing management / William M. Pride, O. C. Ferrell.

By:

Pride, William M [author]

Contributor(s):

Ferrell, O. C [author]

Material type: Text

TextLanguage: English Publication details: Quezon City : C&E Publishing, Inc., c2019.Edition: Philippine editionDescription: vii, 386 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789719811244 (pbk.)

Subject(s):

Marketing -- Management

LOC classification:

HF5415.13 P93 2019

Online resources:

Click here to view the table of contents

Contents:

Part I. Strategic marketing and its environment -- The marketing environment, social responsibility, and ethics -- Part II. Targeting and customer behavior -- Target markets: segmentation and evaluation Consumer buying behavior -- Business markets and buying behavior -- Part III. Salesmanship and product management -- Personal selling -- Product, branding, and packaging concepts -- Developing and managing goods -- Part IV. Marketing channels and marketing communications -- Marketing channels and supply chain management -- Integrated marketing communications -- Advertising and public relations -- Part V. marketing research and digital marketing -- Marketing research and information systems -- Digital marketing and social networking -- Part VI. Retail management and pricing decisions -- Retailing, direct marketing, and wholesaling -- Pricing concepts and management -- Part VII. Marketing management -- Planning, implementing, and evaluating marketing strategies.

List(s) this item appears in: NEW Print Books 2023

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	URL	Copy number	Status	Notes	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5415.13 P93 2019 (Browse shelf(Opens below))	Link to resource	c1	Room use only	78993	00081547
Books	Ladislao N. Diwa Memorial Library Circulation Section	Non-fiction	HF5415.13 P93 2019 (Browse shelf(Opens below))	Link to resource	c2	Available	78994	00081548
Books	Ladislao N. Diwa Memorial Library Circulation Section	Non-fiction	HF5415.13 P93 2019 (Browse shelf(Opens below))	Link to resource	c3	Available	78995	00081549

"Printed in the Philippines."--Copyright page.

Includes index.

Part I. Strategic marketing and its environment -- The marketing environment, social responsibility, and ethics -- Part II. Targeting and customer behavior -- Target markets: segmentation and evaluation
Consumer buying behavior -- Business markets and buying behavior -- Part III. Salesmanship and product management -- Personal selling -- Product, branding, and packaging concepts -- Developing and managing goods -- Part IV. Marketing channels and marketing communications -- Marketing channels and supply chain management -- Integrated marketing communications -- Advertising and public relations -- Part V. marketing research and digital marketing -- Marketing research and information systems -- Digital marketing and social networking -- Part VI. Retail management and pricing decisions -- Retailing, direct marketing, and wholesaling -- Pricing concepts and management -- Part VII. Marketing management -- Planning, implementing, and evaluating marketing strategies.

Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78993 PNR PHP 548.00 copy 1 2020-11-467 2021-1-0061

Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78994 PNR PHP 548.00 copy 2 2020-11-467 2021-1-0061

Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78995 PNR PHP 548.00 copy 3 2020-11-467 2021-1-0061

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