MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02860nam a2200337 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231017093416.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221011b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
791.43 |
| Item number |
G29 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
29333 |
| Personal name |
Gervacio, Christine Joy C. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Analysis of MMFF 2018 movie posters as an advertising tool / |
| Statement of responsibility, etc. |
by Christine Joy C. Gervacio and Ilyn Gay M. Zamora. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 135 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Thesis (Bachelor of Arts in Journalism) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| College and Department |
College of Arts and Sciences (CAS), Department of Languages and Mass Communication |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
GERVACIO, CHRISTINE JOY C. and ZAMORA, ILYN GAY M. Analysis of MMFF 2018 Movie Posters As An Advertising Tool. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Kimmi Dane Jimenez. <br/>The study was conducted at Cavite State University Main Campus in Indang, Cavite from August 2018 up to February 2019. Specifically, this study aimed to analyze movie posters as advertising tool as well as analyze the elements used in MMFF 2018 as an advertising tool. In accordance, Elmo Lewis's AIDA theory was used to guide the researchers in this study. The study used qualitative method wherein an adapted content analysis and thematic table were used as an instrument in analyzing the content of the posters as an advertising tool. Moreover, to further analyze the posters, the researchers used a descriptive analysis and noted the observation and information obtained from watching the films as part of analyzing the content of the posters. To provide a more detailed account on the film for the poster, content analysis form was used while thematic table was used by the researchers also the researchers analyze the content of the posters as an advertising tool. An expert's interpretation on the poster was also included in the thematic table to provide validity in the analyses of researchers. In conclusion, the study presented data of the Metro Manila Film Festival 2018 poster containing the elements of a poster as an advertising tool. <br/><br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
11/04/2019 |
| Accession number |
T-8680 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
7871 |
| Topical term or geographic name entry element |
Motion pictures |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
7871 |
| Topical term or geographic name entry element |
Motion pictures |
| General subdivision |
History and criticism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
2381 |
| Course or Program |
Bachelor of Arts in Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
29335 |
| Personal name |
Zamora, Ilyn Gay M. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
22921 |
| Personal name |
Jimenez, Kimmi Dane N. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
