Normal view MARC view ISBD view

Analysis of MMFF 2018 movie posters as an advertising tool / by Christine Joy C. Gervacio and Ilyn Gay M. Zamora.

By:

Gervacio, Christine Joy C [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: ix, 135 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

791.43 G29 2019

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Arts and Sciences (CAS), Department of Languages and Mass Communication

Abstract: GERVACIO, CHRISTINE JOY C. and ZAMORA, ILYN GAY M. Analysis of MMFF 2018 Movie Posters As An Advertising Tool. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Kimmi Dane Jimenez. The study was conducted at Cavite State University Main Campus in Indang, Cavite from August 2018 up to February 2019. Specifically, this study aimed to analyze movie posters as advertising tool as well as analyze the elements used in MMFF 2018 as an advertising tool. In accordance, Elmo Lewis's AIDA theory was used to guide the researchers in this study. The study used qualitative method wherein an adapted content analysis and thematic table were used as an instrument in analyzing the content of the posters as an advertising tool. Moreover, to further analyze the posters, the researchers used a descriptive analysis and noted the observation and information obtained from watching the films as part of analyzing the content of the posters. To provide a more detailed account on the film for the poster, content analysis form was used while thematic table was used by the researchers also the researchers analyze the content of the posters as an advertising tool. An expert's interpretation on the poster was also included in the thematic table to provide validity in the analyses of researchers. In conclusion, the study presented data of the Metro Manila Film Festival 2018 poster containing the elements of a poster as an advertising tool.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	791.43 G29 2019 (Browse shelf(Opens below))		Room use only	T-8680		00081101

Thesis (Bachelor of Arts in Journalism) Cavite State University.

Includes bibliographical references.

College of Arts and Sciences (CAS), Department of Languages and Mass Communication

GERVACIO, CHRISTINE JOY C. and ZAMORA, ILYN GAY M. Analysis of MMFF 2018 Movie Posters As An Advertising Tool. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Kimmi Dane Jimenez.
The study was conducted at Cavite State University Main Campus in Indang, Cavite from August 2018 up to February 2019. Specifically, this study aimed to analyze movie posters as advertising tool as well as analyze the elements used in MMFF 2018 as an advertising tool. In accordance, Elmo Lewis's AIDA theory was used to guide the researchers in this study. The study used qualitative method wherein an adapted content analysis and thematic table were used as an instrument in analyzing the content of the posters as an advertising tool. Moreover, to further analyze the posters, the researchers used a descriptive analysis and noted the observation and information obtained from watching the films as part of analyzing the content of the posters. To provide a more detailed account on the film for the poster, content analysis form was used while thematic table was used by the researchers also the researchers analyze the content of the posters as an advertising tool. An expert's interpretation on the poster was also included in the thematic table to provide validity in the analyses of researchers. In conclusion, the study presented data of the Metro Manila Film Festival 2018 poster containing the elements of a poster as an advertising tool.

Submitted to the University Library 11/04/2019 T-8680