MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03809nam a2200385 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240104150505.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
091210s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
G16 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garalde, Jericho M. |
| 9 (RLIN) |
32708 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
User generated content : |
| Remainder of title |
influence on brand image and choice of smartphones among millenials in Cavite / |
| Statement of responsibility, etc. |
by Jericho M. Garalde. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 72 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Thesis (Bachelor of Science in Business Management major in Marketing Management) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| College and Department |
College of Economics, Management, and Development Studies (CEMDS). |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
GARALDE, JERICHO M. User Generated Content: Influence on Brand Image and Choice of Smartphones Among Millennials in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. College of Economics, Management and Development Studies, Cavite State University, Indang Cavite. June 2019. Adviser: Ms. Danikka A. Cubillo.<br/>User-generated content (UCC) refers to the content not created by brand, but by the people. It has various forms such as: text, pictures, or videos. It can be in a form of reviews, forum, posts, testimonials, blog posts, question and answer forums, social media posts, wiki's case studies and UGC videos (Pitt, Kietzmann, and McCarthy, 2015). However, though there are lots of studies covering UGCs' connection with brand image, limited probation on choice distinctly smartphones still remain undetermined. Therefore, this study aims to investigate UGC in terms of its relevance with brand image and choice of smartphones among millennials. Specifically, it aimed to determine the following: (1) socio-demographic profile of millennials in Cavite in terms of age, sex, civil status, educational attainment, and occupational status; (2) the assessment of millennials among published UGCs; (3) the assessment on the engagement of millennials among published UGCs; (4) the influence of IJGC on millennials' choice in terms of smartphone; (5) the comparison between level of engagement among millennials when grouped according to their profile; (6) the comparison between the perceived brand image as influenced by UGC among millennials when grouped according to their profile; (7) the comparison between choices of smartphones as influenced by UGC among millennials when grouped according to their profile; and (8) the assessment on the relationship between brand image and choice of smartphones among millennials in Cavite.The study used descriptive, correlational, and comparative research design. Non-proportional quota sampling technique was used to identify the participants of the study. Online survey questionnaire serves as the basic tools in gathering data.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
07/10/2019 |
| Accession number |
T-8297 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 9 (RLIN) |
430 |
| General subdivision |
Social aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
366 |
| General subdivision |
Social aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User |
| 9 (RLIN) |
32709 |
| General subdivision |
Generated content |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
User-generated content (UGC) |
| 9 (RLIN) |
32711 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer spending |
| 9 (RLIN) |
32710 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Smartphones |
| 9 (RLIN) |
22835 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Cellular phones |
| 9 (RLIN) |
10489 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Course or Program |
Bachelor of Science in Business Management |
| 9 (RLIN) |
1343 |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cubillo, Danikka A. |
| 9 (RLIN) |
369 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Click here to view the Abstract and Table of Contents |
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=346d3b174d086795b4cb3edf3fd433b0">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=346d3b174d086795b4cb3edf3fd433b0</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
