MARC details
| 000 -LEADER |
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| fixed length control field |
03276nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220817090520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070516s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658 |
| Item number |
H42 1999 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hermoso, Allan H. |
| Relator term |
author |
| 9 (RLIN) |
27793 |
| 245 10 - TITLE STATEMENT |
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| Title |
Demand analysis for Nido Milk in selected towns of Cavite / |
| Statement of responsibility, etc. |
by Allan H. Hermoso. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite, |
| Date of publication, distribution, etc. |
1999. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
31 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (B.S.B.M.--Marketing) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
HERMOSO, ALLAN HERMOSO." Demand Analysis for Nido Milk in Selected Towns of Cavite". B. S. Thesis, Bachelor of Science in Business Management major in Marketing, Cavite State University, Indang, Cavite, April 1999. Adviser: Dr. Nelia C. Cresino. <br/>A study was conducted to describe the socio - economic characteristics of the consumers of Nido milk in selected towns of Cavite; determine the factors affecting the demand for Nido milk; ascertain the relationship between the demand for Nido milk and the selected variables such as price of Nido milk, household size, household income, prices of substitutes such as Alaska, Bear brand and Carnation and prices of complements such as Coffee, Milo, Ovaltine and Sugar; and determine the problems encountered by the consumers in purchasing Nido milk. <br/>This study was conducted in selected towns of Cavite, namely: Alfonso, Dasmarinas, Silang and Tagaytay City from November 1998 to January 1999. One hundred filly six respondents were interviewed using an interview schedule. <br/>Majority of the respondents were married, with an average of 39 years and had five dependents. Their income ranged from ₱2,000 to ₱ 52,000 with an average income of P 1 0,95418. <br/>The demand for Nido milk was significantly affected by the price of sugar, income of the respondents and price of Nido milk (p<0.05). On the other hand, the demand for Nido milk was not significantly affected by household size, prices of Alaska, Bear brand, Carnation, Coffee, Milo and Ovaltine.<br/> The F - ratio of 2.451 was significant (r0.05). The null hypothesis which states that the demand for Nido milk is not significantly affected by the explanatory variables such as price of Nido milk, household size, household income, prices of substitutes like Alaska, Bear brand and Carnation and prices of complements like Coffee, Milo, Ovaltine and Sugar was rejected at five percent level of significance. <br/>High price of Nido milk is the main problem of the consumers in purchasing Nido milk<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
07/18/2007 |
| Accession number |
T-1941 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
366 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
1359 |
| Personal name |
Cresino, Nelia C. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=64449ba4cb31b105259fb4f1fd6b8839">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=64449ba4cb31b105259fb4f1fd6b8839</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
