MARC details
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03959nam a2200325 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20240509142005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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240222b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
Cavite State University - Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
339.4863 |
| Item number |
C28 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Catacutan, Zandro M. |
| Relator term |
author |
| 9 (RLIN) |
2364 |
| 245 10 - TITLE STATEMENT |
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| Title |
Consumers' preferences for selected supermarkets in Cavite / |
| Statement of responsibility, etc. |
Zandro M. Catacutan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
ix, 52 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Science in Business Management) Cavite State University <br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies. |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
CATACUTAN, ZANDRO M. Consumers’ Preferences for Selected Supermarkets in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. April 2011. Thesis Adviser: Lina C. Abogadie.<br/><br/>A study was conducted to assess the consumers’ preferences for supermarkets in Cavite. Specifically, the study aimed to describe the socio-economic characteristics of customers who buy products from supermarkets in Cavite; identify the supermarkets which are preferred by customers in Cavite; identify the supermarkets’ characteristics which are important for consumers; ascertain the relationship of socio-economic characteristics and customers’ preferences for supermarkets in Cavite; and determine the problems encountered by customers when shopping at supermarkets.<br/><br/>The study involved 150 respondents selected through quota sampling. The respondents of the study came from selected municipalities and cities of Cavite, namely: Bacoor, General Trias, Imus, Rosario, Dasmarinas City and Tagaytay City. Descriptive statistical tests such as frequency count, weighted mean, percentage and ranking were used to describe the socio-economic characteristics of respondents, identify the supermarkets which are preferred by customers in Cavite and other information about the preferences of customers in supermarkets, and to determine the problems encountered by customers in shopping at supermarkets. Chi-square test was also used to ascertain the relationship between socio-economic characteristics and customers’ preferences for Supermarkets. Majority of the respondents belonged to the age group of 26 to 45 years with an average of 33 years old. More than half of the respondents were females. The average household size was five members. <br/><br/>Majority of the respondents finished their college education. They had gross family income ranging from PhP 2,500 to PhP 20,999. Most of the heads of the family were self-employed with an average income of PhP 22,274.48. Most of the respondents preferred to shop at SM Supermarket, Robinson’s Supermarket and Waltermart. Among the variables subjected to the chi-square test, only educational attainment was found to be significantly related to consumers’ preferences for supermarkets. This result was in contrast to the study of Fernando (2009), where in this variable was found not to be significantly related to the consumers’ acceptability of in-house brand products of SM Supermarket. , High price of products was the major problem that consumers encountered in shopping at supermarkets. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
05/23/2011 |
| Accession number |
T-4410 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Microeconomics |
| 9 (RLIN) |
2165 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Supermarkets |
| 9 (RLIN) |
15167 |
| General subdivision |
Case studies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| Course or Program |
Bachelor of Science in Business Management |
| 9 (RLIN) |
1343 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Abogadie, Lina C. |
| 9 (RLIN) |
25 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=54611ac2e92da4abe28d547bac96405c">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=54611ac2e92da4abe28d547bac96405c</a> |
| Link text |
Click here to view the Abstract and Table of Contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
