Consumers' preferences for selected supermarkets in Cavite / Zandro M. Catacutan.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2011Description: ix, 52 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 339.4863 C28 2011
Online resources: Production credits:
  • College of Economics, Management and Development Studies.
Abstract: CATACUTAN, ZANDRO M. Consumers’ Preferences for Selected Supermarkets in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. April 2011. Thesis Adviser: Lina C. Abogadie. A study was conducted to assess the consumers’ preferences for supermarkets in Cavite. Specifically, the study aimed to describe the socio-economic characteristics of customers who buy products from supermarkets in Cavite; identify the supermarkets which are preferred by customers in Cavite; identify the supermarkets’ characteristics which are important for consumers; ascertain the relationship of socio-economic characteristics and customers’ preferences for supermarkets in Cavite; and determine the problems encountered by customers when shopping at supermarkets. The study involved 150 respondents selected through quota sampling. The respondents of the study came from selected municipalities and cities of Cavite, namely: Bacoor, General Trias, Imus, Rosario, Dasmarinas City and Tagaytay City. Descriptive statistical tests such as frequency count, weighted mean, percentage and ranking were used to describe the socio-economic characteristics of respondents, identify the supermarkets which are preferred by customers in Cavite and other information about the preferences of customers in supermarkets, and to determine the problems encountered by customers in shopping at supermarkets. Chi-square test was also used to ascertain the relationship between socio-economic characteristics and customers’ preferences for Supermarkets. Majority of the respondents belonged to the age group of 26 to 45 years with an average of 33 years old. More than half of the respondents were females. The average household size was five members. Majority of the respondents finished their college education. They had gross family income ranging from PhP 2,500 to PhP 20,999. Most of the heads of the family were self-employed with an average income of PhP 22,274.48. Most of the respondents preferred to shop at SM Supermarket, Robinson’s Supermarket and Waltermart. Among the variables subjected to the chi-square test, only educational attainment was found to be significantly related to consumers’ preferences for supermarkets. This result was in contrast to the study of Fernando (2009), where in this variable was found not to be significantly related to the consumers’ acceptability of in-house brand products of SM Supermarket. , High price of products was the major problem that consumers encountered in shopping at supermarkets.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Materials specified URL Status Notes Date due Barcode
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 339.4863 C28 2011 (Browse shelf(Opens below)) Link to resource Room use only T-4410 00071060

Thesis (Bachelor of Science in Business Management) Cavite State University

Includes bibliographical references.

College of Economics, Management and Development Studies.

CATACUTAN, ZANDRO M. Consumers’ Preferences for Selected Supermarkets in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. April 2011. Thesis Adviser: Lina C. Abogadie.

A study was conducted to assess the consumers’ preferences for supermarkets in Cavite. Specifically, the study aimed to describe the socio-economic characteristics of customers who buy products from supermarkets in Cavite; identify the supermarkets which are preferred by customers in Cavite; identify the supermarkets’ characteristics which are important for consumers; ascertain the relationship of socio-economic characteristics and customers’ preferences for supermarkets in Cavite; and determine the problems encountered by customers when shopping at supermarkets.

The study involved 150 respondents selected through quota sampling. The respondents of the study came from selected municipalities and cities of Cavite, namely: Bacoor, General Trias, Imus, Rosario, Dasmarinas City and Tagaytay City. Descriptive statistical tests such as frequency count, weighted mean, percentage and ranking were used to describe the socio-economic characteristics of respondents, identify the supermarkets which are preferred by customers in Cavite and other information about the preferences of customers in supermarkets, and to determine the problems encountered by customers in shopping at supermarkets. Chi-square test was also used to ascertain the relationship between socio-economic characteristics and customers’ preferences for Supermarkets. Majority of the respondents belonged to the age group of 26 to 45 years with an average of 33 years old. More than half of the respondents were females. The average household size was five members.

Majority of the respondents finished their college education. They had gross family income ranging from PhP 2,500 to PhP 20,999. Most of the heads of the family were self-employed with an average income of PhP 22,274.48. Most of the respondents preferred to shop at SM Supermarket, Robinson’s Supermarket and Waltermart. Among the variables subjected to the chi-square test, only educational attainment was found to be significantly related to consumers’ preferences for supermarkets. This result was in contrast to the study of Fernando (2009), where in this variable was found not to be significantly related to the consumers’ acceptability of in-house brand products of SM Supermarket. , High price of products was the major problem that consumers encountered in shopping at supermarkets.

Submitted to the University Library 05/23/2011 T-4410

Copyright © 2024. Cavite State University | Koha 23.05