MARC details
| 000 -LEADER |
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| fixed length control field |
03389nam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220906110048.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070517s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Item number |
M46 2006 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Mea, Mary Ann C. |
| 9 (RLIN) |
10753 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing strategies of tailoring shops specializing in sportswear in selected towns of Batangas / |
| Statement of responsibility, etc. |
by Mary Ann C. Mea. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite, |
| Date of publication, distribution, etc. |
2006. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
x, 39p pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (B.S.B.M.--Marketing) Cavite State Univesity |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management, and Development Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
MEA, MARY ANN C. Marketing Strategies of Tailoring Shops Specializing in Sportswear in<br/>Selected Towns Of Batangas. Undergraduate Thesis. Bachelor of Science in Business Management<br/>major in Marketing. Cavite State University. Indang, Cavite. April 2006. Adviser: Ma. Corazon A.<br/>Buena.<br/>This study was conducted to evaluate the marketing strategies of tailoring shops specializing in<br/>sportswear in selected towns of Batangas. Specifically, it aimed to describe the socio-economic<br/>characteristics of tailoring shop owners specializing in sportswear in selected towns of Batangas,<br/>determine the marketing strategies of tailoring shops specializing in sportswear, determine the net profit<br/>of tailoring shops specializing in sportswear and identify the problems encountered by the tailoring shop<br/>owners in handling their business.<br/>The study was conducted in 14 towns of Batangas, namely: Balete, Batangas City; Ibaan, Laurel,<br/>Lipa City, Malvar, Mataas na Kahoy, Padre Garcia, Rosario, San Jose, San Luis, Sto.Tomas, Tanauan City<br/>and Taysan.<br/>Descriptive methods such as frequency counts, percentage, mean, range and ranking were used to<br/>present and analyze the data gathered.<br/>The average age of the respondents was 44 years old. Majority of them were female, married and<br/>high school graduates.<br/>The sportswear products of tailoring shops specializing in sportswear include all the sports<br/>uniform and accesories.<br/>Respondents used different pricing and promotional strategies to increase profit.<br/>The average monthly net profit of tailoring sportswear was PhP12,942.13. Clothing materials were<br/>the highest expense items of the tailoring shops followed by the space rental then salaries of employees.<br/>Repair and maintenance was the lowest expense followed by taxes and then utilities.<br/>The major problems encountered by the tailoring shops were low income during off seasons, stiff<br/>competition, bad climate, delayed payments of customers, low quality of materials, unattractive designs<br/>and lack of capital |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
07/18/2007 |
| Accession number |
T-3433 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing management |
| 9 (RLIN) |
5600 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Tailoring shops |
| General subdivision |
Marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5683 |
| Personal name |
Buena, Ma. Corazon A. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=172a570fe0120ed642bae32b334c6dd7">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=172a570fe0120ed642bae32b334c6dd7</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
