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Marketing strategies of tailoring shops specializing in sportswear in selected towns of Batangas / by Mary Ann C. Mea.

By:

Mea, Mary Ann C [author]

Contributor(s):

Buena, Ma. Corazon A [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 2006. Cavite State University- Main Campus,Description: x, 39p pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 M46 2006

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: MEA, MARY ANN C. Marketing Strategies of Tailoring Shops Specializing in Sportswear in Selected Towns Of Batangas. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2006. Adviser: Ma. Corazon A. Buena. This study was conducted to evaluate the marketing strategies of tailoring shops specializing in sportswear in selected towns of Batangas. Specifically, it aimed to describe the socio-economic characteristics of tailoring shop owners specializing in sportswear in selected towns of Batangas, determine the marketing strategies of tailoring shops specializing in sportswear, determine the net profit of tailoring shops specializing in sportswear and identify the problems encountered by the tailoring shop owners in handling their business. The study was conducted in 14 towns of Batangas, namely: Balete, Batangas City; Ibaan, Laurel, Lipa City, Malvar, Mataas na Kahoy, Padre Garcia, Rosario, San Jose, San Luis, Sto.Tomas, Tanauan City and Taysan. Descriptive methods such as frequency counts, percentage, mean, range and ranking were used to present and analyze the data gathered. The average age of the respondents was 44 years old. Majority of them were female, married and high school graduates. The sportswear products of tailoring shops specializing in sportswear include all the sports uniform and accesories. Respondents used different pricing and promotional strategies to increase profit. The average monthly net profit of tailoring sportswear was PhP12,942.13. Clothing materials were the highest expense items of the tailoring shops followed by the space rental then salaries of employees. Repair and maintenance was the lowest expense followed by taxes and then utilities. The major problems encountered by the tailoring shops were low income during off seasons, stiff competition, bad climate, delayed payments of customers, low quality of materials, unattractive designs and lack of capital

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 M46 2006 (Browse shelf(Opens below))		Link to resource	Room use only	T-3433		00006694

Thesis (B.S.B.M.--Marketing) Cavite State Univesity

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

MEA, MARY ANN C. Marketing Strategies of Tailoring Shops Specializing in Sportswear in
Selected Towns Of Batangas. Undergraduate Thesis. Bachelor of Science in Business Management
major in Marketing. Cavite State University. Indang, Cavite. April 2006. Adviser: Ma. Corazon A.
Buena.
This study was conducted to evaluate the marketing strategies of tailoring shops specializing in
sportswear in selected towns of Batangas. Specifically, it aimed to describe the socio-economic
characteristics of tailoring shop owners specializing in sportswear in selected towns of Batangas,
determine the marketing strategies of tailoring shops specializing in sportswear, determine the net profit
of tailoring shops specializing in sportswear and identify the problems encountered by the tailoring shop
owners in handling their business.
The study was conducted in 14 towns of Batangas, namely: Balete, Batangas City; Ibaan, Laurel,
Lipa City, Malvar, Mataas na Kahoy, Padre Garcia, Rosario, San Jose, San Luis, Sto.Tomas, Tanauan City
and Taysan.
Descriptive methods such as frequency counts, percentage, mean, range and ranking were used to
present and analyze the data gathered.
The average age of the respondents was 44 years old. Majority of them were female, married and
high school graduates.
The sportswear products of tailoring shops specializing in sportswear include all the sports
uniform and accesories.
Respondents used different pricing and promotional strategies to increase profit.
The average monthly net profit of tailoring sportswear was PhP12,942.13. Clothing materials were
the highest expense items of the tailoring shops followed by the space rental then salaries of employees.
Repair and maintenance was the lowest expense followed by taxes and then utilities.
The major problems encountered by the tailoring shops were low income during off seasons, stiff
competition, bad climate, delayed payments of customers, low quality of materials, unattractive designs
and lack of capital

Submitted to the University Library 07/18/2007 T-3433