MARC details
| 000 -LEADER |
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| fixed length control field |
03440nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230801132834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160229s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
324.7 |
| Item number |
T57 2014 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Toleran, Alejandria B. |
| 9 (RLIN) |
11069 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Curricular program campaign strategies of the College of Arts and Sciences, Cavite State University-Main Campus : |
| Remainder of title |
an evaluation / |
| Statement of responsibility, etc. |
by Alejandria B. Toleran. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University-Main Campus, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xi, 49 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (BA Mass Communication--Journalism) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Arts and Sciences (CAS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
TOLERAN, ALEJANDRIA B. Curricular Program Campaign Strategies of the College of Arts and Sciences, Cavite State University-Main Campus: An Evaluation. Undergraduate Thesis. Bachelor of Arts in Mass Communication. Cavite State University. March 2013. Thesis Adviser: Mr. Allan Robert Solis.<br/><br/>The study was conducted to evaluate the curricular program campaign strategies of the College of Arts and Sciences (CAS), Cavite State University-Main Campus (CvSU).<br/><br/>Specifically, it aimed to determine demographic profile of the respondents; asses the awareness of the participants on the existing curricular program campaign strategies of CAS; and determine the effectiveness of the curricular program campaign strategies of the CAS, CvSU-Main campus using the back end evaluation namely: process, outcome and impact.<br/><br/>Descriptive method was used in gathering data. Survey questionnaires were administered to the participants. Convenient sampling was used to select 207 freshmen participants of CAS and 23 respondents from the Department of Languages and Mass Communication. Frequency, percentage, mean, rank and standard deviation were used to analyze the gathered data.<br/><br/>The result of the study showed that the freshmen students were aware on the existing curricular program campaign strategies used by CAS.<br/><br/>On the other hand, evaluation of the selected DLMC faculty members to the curricular program campaign strategies revealed that on the process stage, the medium materials have been put out all over Cavite and it reached its target people. On the outcome stage, the faculty members believe that curricular program campaign strategies have an affective change in terms of beliefs, attitudes, social and norms where there is also a behavior change or action made after seeing the campaign and also believes that there has no change in the policies of the College and University. For the impact stage, the target participants agreed that the campaign had total effects on the individual behavior, behavior’s sustainability and the campaign produced its intended outcomes and results.<br/><br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
08/04/2020 |
| Accession number |
T-5793 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Politics |
| 9 (RLIN) |
6860 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1347 |
| Course or Program |
Bachelor of Arts in Mass Communication |
| Major |
Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Solis, Allan Robert C. |
| 9 (RLIN) |
2684 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=1526a0e47f5359c38b066cb1ee742386">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=1526a0e47f5359c38b066cb1ee742386</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
