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Curricular program campaign strategies of the College of Arts and Sciences, Cavite State University-Main Campus : an evaluation / by Alejandria B. Toleran.

By:

Toleran, Alejandria B [author]

Contributor(s):

Solis, Allan Robert C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University-Main Campus, 2014.Description: xi, 49 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

324.7 T57 2014

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Arts and Sciences (CAS)

Abstract: TOLERAN, ALEJANDRIA B. Curricular Program Campaign Strategies of the College of Arts and Sciences, Cavite State University-Main Campus: An Evaluation. Undergraduate Thesis. Bachelor of Arts in Mass Communication. Cavite State University. March 2013. Thesis Adviser: Mr. Allan Robert Solis. The study was conducted to evaluate the curricular program campaign strategies of the College of Arts and Sciences (CAS), Cavite State University-Main Campus (CvSU). Specifically, it aimed to determine demographic profile of the respondents; asses the awareness of the participants on the existing curricular program campaign strategies of CAS; and determine the effectiveness of the curricular program campaign strategies of the CAS, CvSU-Main campus using the back end evaluation namely: process, outcome and impact. Descriptive method was used in gathering data. Survey questionnaires were administered to the participants. Convenient sampling was used to select 207 freshmen participants of CAS and 23 respondents from the Department of Languages and Mass Communication. Frequency, percentage, mean, rank and standard deviation were used to analyze the gathered data. The result of the study showed that the freshmen students were aware on the existing curricular program campaign strategies used by CAS. On the other hand, evaluation of the selected DLMC faculty members to the curricular program campaign strategies revealed that on the process stage, the medium materials have been put out all over Cavite and it reached its target people. On the outcome stage, the faculty members believe that curricular program campaign strategies have an affective change in terms of beliefs, attitudes, social and norms where there is also a behavior change or action made after seeing the campaign and also believes that there has no change in the policies of the College and University. For the impact stage, the target participants agreed that the campaign had total effects on the individual behavior, behavior’s sustainability and the campaign produced its intended outcomes and results.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	324.7 T57 2014 (Browse shelf(Opens below))		Link to resource	Room use only	T-5793		00009441

Thesis (BA Mass Communication--Journalism) Cavite State University

Includes bibliographical references.

College of Arts and Sciences (CAS)

TOLERAN, ALEJANDRIA B. Curricular Program Campaign Strategies of the College of Arts and Sciences, Cavite State University-Main Campus: An Evaluation. Undergraduate Thesis. Bachelor of Arts in Mass Communication. Cavite State University. March 2013. Thesis Adviser: Mr. Allan Robert Solis.

The study was conducted to evaluate the curricular program campaign strategies of the College of Arts and Sciences (CAS), Cavite State University-Main Campus (CvSU).

Specifically, it aimed to determine demographic profile of the respondents; asses the awareness of the participants on the existing curricular program campaign strategies of CAS; and determine the effectiveness of the curricular program campaign strategies of the CAS, CvSU-Main campus using the back end evaluation namely: process, outcome and impact.

Descriptive method was used in gathering data. Survey questionnaires were administered to the participants. Convenient sampling was used to select 207 freshmen participants of CAS and 23 respondents from the Department of Languages and Mass Communication. Frequency, percentage, mean, rank and standard deviation were used to analyze the gathered data.

The result of the study showed that the freshmen students were aware on the existing curricular program campaign strategies used by CAS.

On the other hand, evaluation of the selected DLMC faculty members to the curricular program campaign strategies revealed that on the process stage, the medium materials have been put out all over Cavite and it reached its target people. On the outcome stage, the faculty members believe that curricular program campaign strategies have an affective change in terms of beliefs, attitudes, social and norms where there is also a behavior change or action made after seeing the campaign and also believes that there has no change in the policies of the College and University. For the impact stage, the target participants agreed that the campaign had total effects on the individual behavior, behavior’s sustainability and the campaign produced its intended outcomes and results.

Submitted to the University Library 08/04/2020 T-5793