Digital media literacy and facebook utilization of selected students in Cavite State University -- Main Campus / by Raven S. Soriano and Natasha Nicole N. Tindan.

By:

Soriano, Raven S [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2016. Cavite State University- Main Campus,Description: xv, 83 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

302.23 So6 2016

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Arts and Science (CAS)

Abstract: SORIANO, RAVEN S. and TINDAN, NATASHA NICOLE N. Digital Media Literacy and Facebook Utilization of Selected Students in Cavite State University- Main Campus. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University. Indang, Cavite. April 2016. Adviser: Ms Racquel G. Agustin. The study was conducted at Cavite State University, Indang, Cavite from\ November 2015 to March 2016. This study aimed to: (1) identify the level of digital media literacy of the participants; (2) identify their level of Facebook utilization; and (3) determine the relationship between their digital media literacy and their Facebook utilization. The research used descriptive survey method and sample was identified through stratified simple random sampling with proportional allocation. A total of 864 students with Facebook accounts were asked to answer the survey questionnaire. Statistical measures applied were frequency counts, percentage formula, and chi-square test for independence. Participants had a high level of digital media literacy and low level of Facebook utilization. It can be concluded that participants have a medium level of digital media literacy in terms of technical skills of accessibility on Facebook. They mostly have access on Facebook through mobile phones, uploading photos of themselves and publishing videos of friends. In terms of critical understanding skills; analyzing and evaluating digital content, participants had low level of digital media literacy while in communicative abilities in creation, reflection, and action on digital contents, they had high level of digital media literacy. Facebook utilization results showed that participants had high level of frequency of usage but low level of frequency of activities done on Facebook. For the relationship between the level of digital media literacy and level of Facebook utilization, results showed that there was a highly significant relationship between the two variables. The high level of digital media literacy of the participants had a significant relationship with their low level of Facebook utilization. This means that participants meet the needed competencies to be digital media literate but is not highly capable of applying these competencies when utilizing their Facebook accounts in terms of activities done on Facebook.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	302.23 So6 2016 (Browse shelf(Opens below))		Link to resource	Room use only	T-6212		00010150

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Previous	302.23 R66 2016 Media and politics, the coverage of TV Patrol and 24 Oras involving 2016 presidential aspirants /	302.23 Sa5 2013 Facebook usage and the social communication of selected students of Cavite State University-Main Campus /	302.23 Si1 2016 Image of Filipino news anchors of TV Patrol and 24 Oras as perceived by broadcast journalism student at De La Salle University - Dasmari�as Campus /	302.23 So6 2016 Digital media literacy and facebook utilization of selected students in Cavite State University -- Main Campus /	302.23 T61 2014 Cavite State University instructors and students utilization or www.edmodo.com and its effectiveness in promoting interaction between teachers and students /	302.2307 V82 2009 Visuals in advertisements used for public consumption /	302.231 Al2 2019 Facebook political memes and public image of government officials as perceived by selected youth of Mendez, Cavite /	Next

Thesis (AB Journalism) Cavite State University

Includes bibliographical references.

College of Arts and Science (CAS)

SORIANO, RAVEN S. and TINDAN, NATASHA NICOLE N. Digital Media Literacy and Facebook Utilization of Selected Students in Cavite State University- Main Campus. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University. Indang, Cavite. April 2016. Adviser: Ms Racquel G. Agustin.

The study was conducted at Cavite State University, Indang, Cavite from\ November 2015 to March 2016. This study aimed to: (1) identify the level of digital media literacy of the participants; (2) identify their level of Facebook utilization; and (3) determine the relationship between their digital media literacy and their Facebook utilization.

The research used descriptive survey method and sample was identified through stratified simple random sampling with proportional allocation. A total of 864 students with Facebook accounts were asked to answer the survey questionnaire. Statistical measures applied were frequency counts, percentage formula, and chi-square test for independence.

Participants had a high level of digital media literacy and low level of Facebook utilization. It can be concluded that participants have a medium level of digital media literacy in terms of technical skills of accessibility on Facebook. They mostly have access on Facebook through mobile phones, uploading photos of themselves and publishing videos of friends. In terms of critical understanding skills; analyzing and evaluating digital content, participants had low level of digital media literacy while in communicative abilities in creation, reflection, and action on digital contents, they had high level of digital media literacy. Facebook utilization results showed that participants had high level of frequency of usage but low level of frequency of activities done on Facebook.

For the relationship between the level of digital media literacy and level of Facebook utilization, results showed that there was a highly significant relationship between the two variables. The high level of digital media literacy of the participants had a significant relationship with their low level of Facebook utilization. This means that participants meet the needed competencies to be digital media literate but is not highly capable of applying these competencies when utilizing their Facebook accounts in terms of activities done on Facebook.

Submitted copy to the University Library. 02/14/2017 T-6212

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